It is 2019 and many exciting things are happening in the age of digital marketing. Email marketing that was once considered the underdog has become an integral part of everyday marketing for many businesses. Simply because it is much more affordable and has a lot more reach. As a marketer, you know that nothing is constant in the digital marketing space. Everything is constantly changing. Here are some predictions about how Email Marketing will change in the year 2019.

Top 10 Email Marketing Trends in 2019 –

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1. Personalization:

Email marketing is becoming more and more personalized. People are losing interest in generic emails and with that, even email marketers are changing their strategy to make them more personalized. With the increase in data that marketers know, now, there is no reason why they will not personalize the product or service based on their base. This plethora of data will help them further target their audiences in a way that is more effective in 2019. Marketers can now look at things like browsing data, buying data, click behavior to better focus on what potential customers need and target their needs.

2. Increase in interactive content:

In 2019 there is certainly going to be an increase in interactive content. There is going to be more personal messaging that comes from a friend or family member, rather than the talk-down approach of the past. The content is going to be more fun with more information that can potentially be clickable. There are going to be more interaction in the form of games, quizzes, engaging within the email, access to buying the product or service within the email, and more. Basically, more engaging content and increasing its subscription value. Adding this to the email will boost sales for the marketing and sales teams and keep users more engaged.

Also Read: What Is The Importance of User Generated Content in Marketing?

3. More content:

The days of only infographics in emails is slowly fading. Overusing HTML styles are also something that customers do not prefer. Therefore, more and more marketers will look at a combination of both plain texts along with a focus on making the content interactive, as mentioned. There will be a lot more center on quality rather than quantity. The relevance of content, good content, data-based content generation, focused targeted content also helps increase the return on investment (ROI) and more vital convert rates and clicks.

4. The increase of storytelling of brands:

There is hardly anyone in the world that does not like a good story. The narrative will move more towards storytelling rather than being something that focuses on sales. There will clearly be an increase in the use of communication to tell the brands story rather than pitching for the product or service. Marketers will concentrate more on touch points and give more targeted stories.

5. Increase in importance:

Often marketers focus all of their investments in social media like Facebook, Twitter, and Instagram and so on. However, 2019 will see an increase in the importance of email marketing. Though there is a rise in social media activity, there are reports that suggest a large percentage of the population is either deleting their social media accounts or remain inactive. Email marketing, on the other hand, has been a consistent tool that has grown because it is a tool that is used for communication, personal or otherwise. Therefore, 2019 will see marketers reconsidering their investment in email marketing to reach their potential customers efficiently.

6. Increase in Privacy:

Privacy is becoming an increasing contention for users. This year, 2019, there will be a larger focus on protecting the privacy of the target audience. Misuse of personal data, leaking of personal data is also a concern for all. With the misuse of personal data, a lot of governments are looking to regulate social media, and they are going to get more stringent. Therefore, emails marketers will also need to increase their protection of data.

7. Increased Loyalty program:

Loyalty programs are very important to any business. It not only makes the business grow, but it also enables people to spread word-of-mouth marketing. This loyalty programs also helps marketers collect more data from emails. Email marketers can track this data to better target information. There will be more engaged interactions in the inbox with the data collected if done right.

8. Automation:

Automation has multiple uses. It is not just to make it easier to do certain things. It can also help the organization send personalized emails. Automation helps send personalized emails to different potential customers. It also helps identify touch points to ensure that the right messaging goes out to the right kind of people. It segments and targets customers and help the customers take action. There could potentially be more tools coming up to automate email marketing in 2019.

9. Increase in Mobile Subscriptions:

There is no two ways about it, the usage of mobiles. This means more and more people are using their mobile phones to access their email through mobile. This means emails will have to be more mobile friendly in 2019. Additionally, more people are using the mobile to buy products and this will potentially increase through the years and this will directly impact the fact that push subscribers are impacted and provide reviews.

10. AI and Machine Learning:

AI or artificial intelligence is certainly going to increase in the coming years, and it will in 2019. Something that helps automation is AI. It is growing in demand and looks into the subscription models and how it works. There are a lot of organizations that are investing in AI and Machine Learning to ensure that they understand what their subscribers and potential subscribers want. This investment will not go in vain in this year or the coming years. Digital marketers will locate more ways to use AI and Machine learning in their email marketing strategies.

So, that people are moving to digital is no secret; the unsung hero amongst the options is email marketing. People have underestimated the importance of emails, but this year could potentially change with all the updates that are happening to it. So, as an email marketer, it is important that one always pays attention to the changed that is happening to it and keeps up. As the cliche goes – keep up or be left out.

 

Author Bio –

Sorav Jain is a popular Digital Marketer and Blogger from India. He runs a Digital Marketing agency in Chennai and helps many of his clients in ideating campaigns & strategies and making them stand out in the competition. He has a vision to educate people about Digital Marketing and has initiated campaigns like Digital Upwaas to bring about a change in the society.

 

 

Also Read: What are the Popular Content Marketing Trends That Will Dominate In 2019?

 

There is well known B2B Marketing mantra states that “The best way to sell something, don’t directly sell anything; first earn the awareness, trust and respect of those who might buy.”

How to achieve it?

For that you need to know B2B Marketing Strategy is a long term, accelerative approach that includes conceptualizing, planning and execution of fundamental goal that includes achieving sustainable growth and expected development in every business elements in considered period of time.

B2B Buyer are more rational but do not forget that the trust and security are also key factors that affects the whole decision making process. You need to consider behavioural patterns and according to that you need to present your brand as trustworthy and completely secure entity in the business world.

In today’s date you cannot ignore the entire online marketing platform open for every small and big business organisation.

Digital age has changed the scenario of B2B communication. It is essential to make sure you are communicating with your clients in the way they expect. A solution for B2B businesses can be using a B2B app or software for managing sales.

Let’s have a look on how to create B2B marketing strategy that will increase sales:

1. Research :

Do not take this first step casually; disorganised Research is a big damage to overall marketing strategy. Research is a backbone of all the marketing efforts. Detailed market research will help you in complex decision making & Cost cutting on unnecessary application.

A worthy research of Brand and Market will give you an objective for your marketing and provide you valuable baselines for measuring your results.

By conducting research, you’ll know which traits of your firm are performing successfully and which parts are weaker and it will develop better understanding of which services you should offer.

E.g. If you are in construction field you must know that there is a huge demand to fly ash as a replacement to normal concrete, you need to research on what is latest & trending .i.e.

Fly ash Machineries & include it in your application.

The impact of research is very clear. Firms that conduct systematic research on their prospects and clients grow seven to ten times faster than the firms that don’t pursue research.

Must Read: What is Social Media Marketing? Best Social Media Platforms to grow your business?

2. Develop Niche Driven Marketing Strategy :

This stage define marketing goals, such as piercing new market, developing position in an existing market, or generating brand awareness among a specific audience you want to target. You may set major goals such as moving to an inbound marketing model, establishing a lead generating model etc.

Develop Niche based Marketing Strategies. This should be an area of the industry that you recognize thoroughly, a space in which you can become guaranteed front runner and eventually that expert everyone appreciates.

Niche based or specialized marketing strategy is a differentiator that proves itself.

3. High Performing Website :

Your firm’s website is one of your most essential resources. Website is considered as successful information-rich showcase of its expertise into the marketplace.

Your website is effective tool for building prominence. Potential clients search online to find service providers. You must maintain high performing & error free working website to fulfil the necessities clients are looking for. Also you have to consider that your website is user-friendly and mobile optimised since it is observed that mobile is dominantly used for searching.

That’s where search engine optimization (SEO) comes in. These below two factors are the most important for website usability and reachability :

1. A) On-page SEO
2. B) Off-page SEO

OnPage SEO allows search engines to produce more relevant results with the help of keywords you target for searchers. And when audiences search it on your area of specialty, they’ll find you.

OffPage SEO takes the form of backlinks to your website, either through outside engagement, site submission or guest articles in other publications. These efforts work to increase your site’s authority as recognized lead in your field. As more high authority and relevant websites link to your website, search engines will begin to see your site as more reliable resulting in higher rankings.

If you are new to SEO, learn more about it in The Complete SEO Guide 2019.

4. Use of Social Media Platforms :

If you want to inform, engage & encourage curiosity to lead people then there is no better option than social media. Good use of social media can include engaging content, visuals and helpful information such as :

1. Industry tips
2. Industry news
3. Updates about your products/services
4. Happy client stories
5. Links to case studies and white papers & blogs on your website
6. Video testimonials related to your field

If you are a newbie to social media, you can try out the complete guide on How To Use Social Media For Successful B2B Marketing.

5. Competitors Analysis :

It is important to understand which are the tactics and strategies that are applicable and suitable for your business. They help to identify weaknesses as well as strength where you are beating your competitors.

There are different analytical tools to measure your effort through which you can remarkably improve the impact of your B2B marketing strategy.

6. Account-Based Marketing :

Account-Based Marketing is about marketing to specifically identified organisations or sometimes to the individual targeted company, with a personalized content. Instead of putting an offer & waiting for response you directly approach your targeted organisation with specific marketing strategy suited for them and make a collaborative campaign which will benefit both of you in a different elements of marketing you want to aim.

7. Email Marketing :

Email marketing is used by millions of businesses across the world. It is easy and suitable way of direct marketing and useful for all types of businesses. Email Marketing channel consistently delivers the highest ROI compared to other marketing channels.

One of the most obvious benefit of email marketing is lower cost & it is easy to measure where you’re going wrong. Some leading email marketing softwares will allow you to track click-through and conversion rates, making it simple to measure how your campaigns are working.

Personal messages performs better than using paid emailing list, you may reach more people but most of them will be irrelevant and disinterested in your service. It is always better to look for organic results, they definitely provide higher rate of conversion than using paid emailing list.

8. Content Marketing :

In recent years, the role of content marketing in brand promotions has increased. It has helped businesses improve their visibility in front of potential customers and generate more leads.

In fact, it is studied that Content Marketing works better than any other promotional activity.

Content marketing requires planning and proper strategies in order to grow your business. Especially when it comes to the highly competitive B2B domain.

9. Remarketing :

Remarketing is the technique of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, it places a cookie in the user’s browser. The cookie then will inform the remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app.

Remarketing ads are served only to users who’ve visited your website in the past, thus demonstrating an interest in your brand.

Remarketing has the effect of following these visitors everywhere they go, serving brand reinforcement.

10. Conducting Webinars and Industrial Exposures :

B2B webinars can be an excellent addition to your B2B Marketing Strategy. They provide a valuable marketing monologue, also present an opportunity to open a communication platform with a targeted audience.

Webinars can be very valuable to manufacturers and other B2B companies looking for their marketing programs. Webinars help really to establish brand recognition, earn credibility, and secure sales leads.

Industrial Exposures are dedicated to the people in the business field, with the main scope of creating, maintaining, and developing professional collaborations, and at the same time, of growing the business. This events give businesses the possibility to buy or to sell their products or services to another business.

11. Promote your Brand :

The new age of B2B buyers relies on online reviews, recommendations, and social media content to inform their decision-making. Use of Facebook Ads, Google Ads largely help you to showcase what you have.

deliver exclusive, entertaining & informative content, offer special discounts, host appreciation events, and create a referral programs on all social media platforms to promote your brand.

Reviews work as mouth to mouth publicity in the digital era, include review section on your  pages and ask your customers to review and recommend after they make a purchase.

12. Track Results :

The root of this is in data and analytics. Track marketing campaigns, test new strategies,add new elements and repeat the process. Identifying which metrics matter and understand the difference between a metric and a Key Performance Indicators for your business (KPI).

KPI (Key Performance Indicator) : – A KPI is a metric that is most closely tied to the overall business success. Bounce rates, page views, time on page, new visitors, and search rankings are all metrics.

These are the KPIs that really matter to your digital marketing strategy : Total sales, Leads, Revenue, Return on investment (ROI), Lead-to-sale conversion rate, Booking rate (from calls),  Cost per lead (CPL) etc.

These Metrics helps you in understanding what actual results you are getting from all the efforts.

Business-to-business work is about building a brand from the inside out. You plan your strategy based on your research. You control and shape it. It is a step by step process and you will learn this process by experience, for that you have to constantly measure what is working for you. You will learn to eliminate unnecessary factors, you will continue to improve with each round of your efforts.

In 2019, the only way to sustain your business is identify which of these techniques apply to your business, and according to that update your strategy to ensure that you are still the front leader in your field.

Now that you have gone through all these steps, apply these strategy on your B2B business and let us know about this in the comment section below.

Author Bio :

Sampadaa is working as Content Marketing Head at Indian Trade Street. She is Marketing Enthusiast and Content Expert in Manufacturing Industry & Digital Marketing. She loves photography and interested in Art Films.

Must Read: Best B2B Content Marketing Trends in 2019 Infographic

What is Digital Marketing? How it can help grow your business?

Digital marketing is a type of marketing through which we can promote our products or services with the help of some tools on internet like we can use mobile phones, we can run paid campaigns in several platforms like google ads, facebook ads, linkedin ads etc. The evolution of digital marketing since year 2000 has made an impact on businesses who use to promote their products or services online.

The investment being made on digital marketing has increased a lot from all kinds of business owners. We can reach a large amount of people online without spending more money. Such methods of promotion have become a great advantage for any business, and you can get decent profits. 

Digital marketing is not a business model and is not at all different from a basic marketing. There is a lot of confusion about what Digital marketing really is. Of course, there are people who created their business to use the Internet and make money. For them, this is a business model and the concept is based on Internet technologies.

But for most small businesses, Digital marketing is a separate communication medium that can be used to reach the target audience. It is very much necessary for businesses to build relationship with customers, know their behaviour and also gain equal amount of visibility within the sales market.

Important point for any business owner:

It may sound silly, but every business owner now a days need to have a website to start digital marketing. Before creating a website, it is necessary to select such keywords or phrases (search queries) that users will search to find your product or service offered. This can help professionals for whom digital marketing is a business model. It is important to ensure that your website is of high quality and meets the requirements of search engines.

Read More: Why Mobile SEO will play crucial role in 2019?

How digital marketing can help grow your business?

With help of applying proper digital marketing techniques businesses can generate more profit, find relevant target audience and generate great revenue. All kinds of businesses including small and medium sized companies can take the advantage of digital marketing. Digital marketing course can help you to promote your business online effectively. Although print media is present these days but it is more than expensive and not affordable for most of them.

Businesses can even make good presence in social media by improving their brand awareness. Companies performing digital marketing strategies have 2.5 times better revenue growth. Apart from this Real time marketing helps companies increase customer satisfaction, revenue, marketing efficiency. Digital marketing provides better ROI for investments.

A digital signature is a mathematical scheme for verifying the authenticity of digital messages or documents.a digital signature online is completely different. Electronic signatures aren’t encrypted and may be one thing as easy as you causation “I accept” via email to mention, your CA or fund manager.

What are the different types of digital marketing techniques?

SEO / Search Engine Optimization:

SEO is a process in which you optimize every page of your website according to google seo guidelines. Each page must have a unique information like meta tags etc. This type of optimization helps google or other search engines to know more about your website and with the help of proper keywords usage in your content you can get rankings for your website in search engines.

SEM / Search Engine Marketing / Paid Advertising:

Paid Advertising is a type of advertising in which you pay a certain amount of money to an advertiser to show up your ad to only your target audience and whenever any user clicks your ad then only you will be charged. This type of paid advertising you can do for your website in various platforms which  includes search engines like google, bing, yahoo, facebook, linkedin etc.

SMM / Social Media Marketing:

Now a days social media has become a very powerful and affordable medium for businesses who are constantly looking for potential buyers and also they can find target audience according to their need. Recent studies have shown that there is not only an increase in the target audience, but also an increase in traffic conversions from social media too. They are becoming very effective communication channels for advertising. Based on stats, we can find that, around 45% of all the internet users are already on facebook.

Content Marketing:

Content marketing these days is more popular and important aspect businesses are focusing on, because anywhere if you have heard the word “Content is King”, it one of the key aspect where users are looking more and more quality content on internet. Users now a days needs to know more information about any company, products or services.

For example if a user wants to buy any product or service he will not directly go and purchase it, Instead he will search in internet and check for all the information about product or service, reviews for it and then go for the purchase. If businesses wants to stay on top of success, then they need to invest in content marketing without any doubt.

Email Marketing:

Email Marketing is present from so many years, but still it is as effective as it was. It is one of medium through which businesses can directly communicate with its audience. Emails are very popular till today and it will be in future also. In today’s world, almost every person has his own email address or the company for which he works.

Every individual has an email and he will have access to his emails on daily basis. If businesses need to successfully work on email marketing then they need to have great content which must be informative, relative, engaging.

Mobile Marketing:

Apart from all the digital marketing techniques, mobile marketing is one of the effective techniques to follow for businesses. Now a days almost all of us have a mobile phone. The use of mobile phones have increased at a fast pace year on year. Every businesses these days must have an app related to their products or services, and also their website also must be optimized for mobiles as well, as mobile devices are driving more traffic than any other medium. Performing correct mobile marketing technique can bring more conversions and sales for any business. So Mobile Marketing is one of the important marketing technique that every business must follow.

Marketing Automation:

Marketing automation is like a tool which is an integral platform that brings together all your digital marketing activities. Without it, your campaigns will look like an confused puzzle with a crucial missing part. Marketing automation software streamlines and automates marketing tasks and workflows. Also important point is, it measures the results and ROI of your marketing campaigns that will help grow business revenue much faster.

Conclusion:

Digital marketing is an essential part of a marketing strategy for every serious business, regardless of its size and business model. So working on proper digital marketing strategies can lead to generate revenue and sales for your business.

Have you started working on digital marketing for your business? If no then this is the right time to do so.

Read More: What is SEO? How to do SEO in 2019? Complete SEO Guide 2019