Every year, the marketing world is introduced with newer and more innovative marketing trends. The chief goal of the modern-day digital marketers is to improve the brand reputation by building brand loyalty and creating brand awareness. The landscapes of the digital marketing world are ever, changing, from the rise in blog marketing to the integration of social networking and media marketing. The current marketing sector is dominated by a couple of new trends. The job a digital marketer is to stay updated on the developing trends and to maximize the business benefits through their proper execution.

The digital marketing world is filled with tons of online and advanced marketing tools, tactics, and marketing trends that change almost every year. With that being, to stay ahead in the content marketing game and to keep your content relevant.

Check Out What are the Popular Content Marketing Trends That Will Dominate In 2019?

1. Artificial Intelligence:

From analyzing the search patterns and customer behavior to exploring and gathering data from blogs and social media posts, (AI) Artificial Intelligence is easing up numerous digital marketing processes. Where huge chunks of relevant data are of crucial importance for the markets, gathering it and making maximum use of it is a tedious task. However, with AI in perspective, effective data collection and proper usage and implementation no longer require human efforts and time.

Not only artificial intelligence makes the data collection process easy and simple, coupling it with the capabilities of machine learning helps in automated system learning and improvement.

Read More: Five Content Marketing Trends You Need To Know In 2019

2. Niche Content:

 

Broadening your marketing prospects has always been one of the widely-practiced marketing approach and objective of many marketers. However, this year is all about specializing in a particular niche industry. Showcasing your expertise and command on a certain niche industry helps you in getting the attention of the relevant audience and potential business prospects. Having in-depth knowledge in a niche contributes to making your business a reputable brand in that industry.

Considering the extensive content production and publication, specializing in a particular niche and composing well-researched, creative, and unique content in that industry can help you to stand out in this content-saturated marketing world. Whether it requires to hire a Wikipedia page creation service or freelance writing agency, niche content provides you with multitudes of marketing advantages.

3. Personalization:

Data and content are the key elements required to introduce personalization. The better you know your targeted audience, the more personalized your content is. With that being gather as much data and information about your potential business prospects needs and demands as possible. This data helps in ensuring content personalization.

4. Voice Search:

Ever since the shift of the business world to the digital and mobile mediums, its paradigms have never stayed the same. Voice search is not a passing trend; it is here to stay for a long time. More than half of the internet searches are done through mobile devices, which makes voice search one of the latest and innovative marketing trend. The best way to maximize the benefits of voice search is to focus more on solving the issues and answering the customers’ questions than on keyword searches. Introducing a conversational tone in your content helps the readers and viewers to relate with the provided information and data. All credits to AI, it is expected that voice search will become one of the biggest trend and advancement in the marketing world.

5. Keep It Brief:

With a considerate decrease in the attention span of the modern-day audience, shorter content is gaining popularity in the digital marketing industry. Millennials are more inclined towards the visual content than to the written and textual one. Instead of using a lengthy paragraph, try to create bite-sized yet informative content. For adding a little visual appeal to it, you can use infographics and videos.

6. Videos:

Video is on the rise and for all the valid and obvious reasons. Where high-quality and interactive videos were on the rise last year, live videos will be the highlight of the year 2019. Rather than investing in traditional and conventional business videos you might want to shift your focus towards the live video.

Conclusion:

2019 will surely be the year of change and innovation for digital marketers. With the rise of new technology and accessibility to it, the competition in the online business world is sure to get tougher, which is why you need to be on a lookout for new and recently developed trends. Success in the current marketing era is directly linked to how well you use and integrate the current trends in your marketing strategies and plans.

Read more: What is Content Marketing? Content Marketing Strategy 2019 for business?

 

What is Content Marketing? Content Marketing Strategy 2019 for business?

Content marketing is known as the process of creating and promoting valuable  content that your readers search for in search engines, read on different websites, and readers are also ready to exchange their details to read the more content.

The main purpose of content marketing is to attract user and make him commit any user action like a sale or a purchase. It may be any product review or any services related information. Now a days more and more companies are using content marketing strategy to attract target audience.

 

 

What is the best content marketing strategy in 2019 for businesses?

In content marketing strategy, content is king. If the content is good then the users will come to us otherwise they will return back. Genuinity in the content is very important in order to attract a user. With the help of content we should be able to convey the proper knowledge about any product or service to the user.



Check out some of the statistics of content marketing for businesses.

• 94% of B2B organizations depend on content marketing to create a brand value and generate demand for themselves.
• 85% of buyers claim that content viewed online has a great influence on the choice of the seller.
• 45% of consumers check out blogs for information for successful purchase.
• 65% more potential customers of companies run their own blog.
• 45% of organizations have reported revenue growth and brand awareness.
• 47% of organizations that have implemented content marketing programs say their content marketing efforts have been justified as a result of interaction with users and potential buyers.

1) Blogging:

Write fresh content regularly, If you want your users to return back to your site every now and then, so this is the strategy. Regularly try to publish fresh and new content in your blog that will retain your readers attention and that will help bring traffic to your blog.

Even if you have done all the things right, content success depends upon what kind of competition you are competing with, if you have written high quality content than your competitors, then your content will automatically pick attention from the readers and improve your search engine rankings and improve your traffic.Try to provide your subscribers with lot of educational content, this strategy will make you stand out and dominant in your industry. Publishing your blog content regularly and promoting through social networks helps to communicate with your target audience.

Your blog will be more helpful for businesses there is no doubt in that. But again the big question arises, How often your blog content should be updated. Some experts say, everyday blog content must be updated. But according to Hubspot stats companies that have published more than 15 blog posts in a given month have attracted 4 times more traffic than who publish 2 – 4 posts.

 

2) Infographics:

Infographics consists of long vertically oriented graphic objects, which includes statistical data, graphs, charts, and other information. Infographics are very much effective in the sense that, if it is successfully implemented, it can circulate for years on social networks and be published on websites.Creating an infographic is easy you can make out your ideas all at one place and hire a graphic designer that makes up all your ideas and creativity. After your infographic is ready now you need to promote it among bloggers social networks. This is one of the successful content marketing strategy to follow with.

3) Landing pages or Doorway pages:

Landing pages or Doorway pages are those kind of pages in which a company or business is trying to promote its product or service by providing all its information in a single page which consists of a Call-to-action triggers. Examples are: like a short form asked to be filled by the end user, OR Phone Number will be mentioned OR PDF download option link will be provided.After the landing page is designed as per the requirement we can call it as a campaign and promote it through various mediums like email marketing, social media or press release etc.

4) Podcasts :

Now a days you would have heard some where or the other the word called Podcast. Now the question arises, What is this Podcast, it means we can speak about our product or services in a audio format and place it in a website as a audio link and when users visit the site they can listen to the information. Also we can place the transcript version too in the page so that users can also read the information mentioned in the podcast.

Also Read: What is Social Media Marketing? Best Social Media Platforms to grow your business?

What are benefits of content marketing?

Content marketing  is one of the important aspect of of online marketing also an effective tool for influencing consumers. Why is there is so much value for content marketing? How does it affect businesses on the Internet? And what kind of results can you expect from working on content marketing strategy?

Lets see what are the actual benefits of content marketing? 

1) Increase Sales:

Whenever any consumer needs to buy a product or take any service he or she will search information about that product or service. If you provide the right information to the consumer by placing related content in your blog, then you will make one step closer to draw consumers attention towards your product or service. After finding the information about product now the consumer will search for positive reviews from other buyers and social network sites, communities or groups etc. We need to mention about our products or service in all these kind of sites.

With the help of proper content marketing strategy you can make your product or service more popular among consumers and thus create a positive buzz and anxiety among consumers towards your product. At this point of time consumer will make a decision to buy your product which ultimately results increase in sales.

2) Generate Leads:

If you are able to consistently provide useful and great content to users they will definitely become your subscribers and eagerly wait for your content or press release. Even you can get users email addresses in exchange of your quality content, users email address you can use via email marketing promotions to send your product updates, through E-books, White Papers etc. At the end we can say that always with the help of quality content you can generate more leads.

3) Company Branding:

If you want to build a standard reputation of your company in front of consumers then, you need to place true information about your company, like when your company was founded, company history, its milestones, achievements etc. If you present this kind of information to the consumers it builds trust and loyalty among them for company. There is always a basic thing which applies before buying something, any person would prefer to buy a product from a known company or well known source. Content Marketing surely helps improve loyalty and company branding in the market among consumers.

4) Increase traffic to website or blog:

If you are providing valuable information to the users they will definitely return to your site or blog and thus you can see the increase in traffic to your site or blog.Content Marketing with the help of social media can generate more inbound links and make your site rank higher in search engines. Now a days more and more companies need to focus on content marketing promotions which ultimately helps to lead generation and sales.

Hope you like this article about content marketing strategy for business in 2019.