You want to rank your site higher like Wikipedia, Facebook etc, but have no idea how to do so? These sites are on top whenever you search for something because they have good domain authority. As someone who owns a small business, this should be your priority for SEO. If you don’t know or have never heard of domain authority, we will be talking about the same in this article and show you how you can improve your domain authority.

What is Domain Authority?

Domain Authority is a web metric developed by Moz which helps in predicting how well a website will rank in a search engine results. This can range anywhere from 0 to 100, the greater the number, the more likely you are to have high and strong search engine ranking positions (SERPs).

Sites with higher Domain Authority score like Google or Facebook has many high-quality external links. Many small businesses or websites with fewer inbound links have a lower Domain Authority score. A brand new website will have a DA score of only one. One thing to remember is that DA score should be used for comparative metric rather than a concrete score. The bottom line here is to work towards improvement.

Read More: 7 Types of Google Ranking Downfall and Ways to Overcome Them

Let us See How To Increase Domain Authority of Your Website in 2019?

What are the important factors for Domain Authority Ranking?

Although Domain Authority is based on a lot of factors, we will be discussing three key areas:

• Linking Root Domains– In domain authority score, a high value is placed on the quality of domains linking to you.
• Social Signals– Another important factor is the social media network, more the number of shares and likes your articles get on a social platform is also a factor that helps in increasing your domain authority.
• Quality Content– And these two factors depends on the quality content you make. Good high-quality content can help you achieve a better domain authority.

Once you know the domain authority ranking factors, let’s see how you can improve domain authority score and your website’s SEO.

 

Improving Domain Authority

One thing before we get to know how to improve the domain authority of the website, one must understand that this is a long term process. Taking shortcuts won’t do you any good and can be harmful in the long run. This may take you anywhere from 6 months to a year.

Now let us take a look at these 5 steps to improve website’s domain authority:

1. Create high-quality Content- This is one of the most important points to remember, you need to step up the content marketing game. The better the content, the chance of it getting shared will be even higher. Writing a long content with, curate tips or you can focus on infographics. You can go for an out of the box content, with word limit from 1000 to 3000. Basically, you’ll have to create content that is better and useful for the audience as well as be better than anyone else in the industry.

 

2. Improve your internal linking– Interlinking your content is as important as getting external backlinks. Interlinking creates a network within the site, which benefits the users and the search engine. Even though this is easy, many brands don’t try to put any effort into improving the same. The best way you can start interlinking is through the content. Create good and helpful content, link these content to each other with the help of widgets or something that’s already in the post.

 

3. Get Placements and Mentions in High-Quality Links- This is another factor to keep a tab of, creating high-quality content can help with getting backlinks but it doesn’t just stop there. Reach out to influencers and make them aware of your content. Another thing you can do is be active on your social media account. You can participate actively and be a part of a community by commenting on the blog or engaging on Instagram or Twitter. Although blog commenting are nofollow, they can still get you backlinks. Another thing it does is the commenting will help you get noticed and you can even be offered guest posting due to this.

 

4. Remove Toxic Backlinks- It’s possible that you made a mistake and hired a bad SEO person but this can be fixed by evaluating your link profile and clean up the low-quality spam links by disavowing them.

 

5. Responsive Web Design– Another factor that is important for domain authority and many forget, is a responsive design. A responsive website design in Toronto can help audience view your website on their mobile devices and significantly increase the DA score of your website.

 

Once you have covered these points, you must keep in mind that domain authority will take time. Another thing to mention here is that domain age plays a small factor in the domain authority score as well. As we said before, there are no shortcuts to increase domain authority.

 

Author Bio:

Laura Matthew is a content manager at Enterprise Web Cloud, leading digital marketing & web designing agency in Brampton. She loves writing informative and technical blogs acknowledged by many entrepreneurs around the world.

Read More: A Quick Review Of Digital Marketing Trends in 2019

 

Let us see what are the 5 best skills that every digital marketer must have in 2019:

 

Digital marketing is moving at a pace which is beyond our imagination. It wouldn’t be an exaggeration to say that it is evolving in a blink of an eye! The marketing strategies become obsolete in no time. However, the underlying principles and core ideas of digital marketing remain the same, regardless of any tech advancement. Value-added content, building strong relationships with the audiences, and adapting to the revolutionary digital world will always be critical to the success of one’s marketing tactics. Along with adopting the new strategies such as LIVE videos on social media platforms, it is equally (if not more) important to emphasize the basic principles upon which the foundation stone of the marketing strategies is laid.

The skill set required in the field of digital marketing can be categorized under two heads i.e. personal / self-developed skills and technical skills. Today we will discuss 5 most important skills that a good digital marketer must possess and will also tell you about 3 major tools for digital marketers that they can use for free:

Excellent Communication:

A major portion of modern business relies on strategic communication i.e. fully understanding and managing client’s expectations. Different platforms are involved for communication with the audiences, such as e-mail correspondences, prompt conversation on social media, physical interaction and on-going marketing campaigns.

Paid Advertising:

It is a no-brainer that significant success is attainable through organic marketing, however, in order to drive more traffic, one must complement these activities with comprehensive paid advertising strategies. If used consciously, paid advertising has the power to enhance organic search performance, boost the ranking, and accomplish maximum visibility of the target audience.

Content Marketing and Management:

Content marketing is all about storytelling and our attention will always go to those who tell great stories. Content is the heart of digital marketing which not only needs to be high quality but also should be effectively drafted to engage the audience. The content can take many forms, from video to emails, web content, blogs or any other form. Creating content is an art of providing valuable, relevant and engaging content to attract and retain an audience on a large scale.

Visual Marketing:

As it is rightly said “a picture is worth a thousand words” and when it comes to digital marketing, a powerful image or a graphic is an incredible tool. Platforms such as social media include visual marketing by using visual techniques along with crisp and effective content that not only spark the interest of audiences in no time but also retain them as loyal customers.

Web Analytics:

Web analytics is taking the world by storm. There are numerous tools that collect and report data on how people respond to websites / social media platforms. In order to understand the requirements of customers, having access to the right kind of data is extremely important for marketers.

Must Read: What is Digital Marketing? How it can help grow your business?

Best 3 free tools for digital marketers from reputed brands:

Here are some tools that are available for free and offer you the best capabilities to help you through various phases/requirements during digital marketing exercises:

Moz

Moz is the most respected platform for digital marketers that empower them in diverse ways. You can not only get the wealth of valuable information resources that apprise you about the latest ethical SEO practices with the best potential but can also connect with the respected names in the digital marketing industry to sharpen your skills.

• You will certainly appreciate the Mozbar that is available in both free and premium versions
• Even the free version offers you a number of sophisticated tools for an end to end web page analytics, keyword research, and a number of other SEO friendly features

Gravit Designer

• Powerful tools and extended capacity to design exotic vector designs for different purposes- right from a brochure to icons and even apps
• Developed by CorelDraw- One of the oldest and most trusted sources for designers

MailChimp

• The industry-standard tool that is trusted by novice marketers as well as seasoned digital marketing experts across the industry
• Advanced functionalities to create visually attractive ads and conversion-friendly emails that leave a great impact on the receivers.
• Along with emails, you can also create awesome landing pages, Google remarketing ads and postcards.

 

Conclusion

Digital marketing is evolving as we speak and we need to adapt ourselves to this dynamic marketing world. However, the basic principles will always remain the same like building a meaningful relationship with audiences. We must merge the new concepts with the basics and make them work seamlessly.

Must Read: Why Mobile SEO will play crucial role in 2019?