As the world became more digital, all marketing fields have changed into something we could have never imagined ten years ago. Everything is moving in such a rapid pace that we have to constantly shift our focus on something new.

Now, the Best SEO experts are suggesting that Google Voice Search is something that we all need to put our attention on.

The experts are predicting that in the next year voice search will be almost half of all the Google searched that are made on the giant search engine Google. Hence, if your business prioritizes marketing, and it should, it needs to be aware of what Voice Search in Digital Marketing entails exactly.

What Is Voice Search:

 

Voice search is actually something you are already quite familiar with. It’s a unique form of technology that lets people search the internet by speaking into an electronic device that is capable of comprehending the speech. These devices can be your computers, your tablets, your smartphones and even your home assistant devices such as Alexa.

Why It Should Matter In Your Marketing Strategies:

It’s highly important that you incorporate this particular aspect of searching in your marketing strategy. The reason for that is people are using the feature of using their voice to search things online much more.

It’s no surprise either since it has become quite convenient and comfortable to just verbally inquire as opposed to type all the questions down. It saves time and effort! Therefore, your business needs to know all about voice search and how you can improve your marketing with this.

Also Read: A Quick Review Of Digital Marketing Trends in 2019

Why You Should Optimize Your Website for This Purpose:

If you want your business to survive online, you need to have a very good SEO optimization plan in place. When it comes to voice search results, what matters the most is that you have a featured snippet for your website. The way to do that is through having highly effective optimization for mobile use.

Let’s say you want to search for a roofing company in New Jersey. You verbally say those words into your device and wait for the results to pop up. If you happen to have a lot of optimized and relevant content on your website that is directly relating to the words “roofing company” and “New Jersey”, then your website will be on the first few answers the device gives to the user.

Getting a featured snippet is also referred to as position zero by marketing experts.

Some Useful Tips for Voice Search Optimization:

You need to understand that voice search completely changes how we have to think about SEO and SEO optimization. It’s a whole different field that you are dealing with. Hence, your strategy and plans for SEO should be different as well.

The reason for that is because when we are verbally inquiring something, we use more of a conversational tone and not a formal tone we use when typing down the questions. Moreover, there is much more importance placed on featured snippets when we are using the voice search feature.

Lastly, it becomes highly crucial that your business’s website has relevant, useful and informative content on it. All these reasons mean you have to think in terms of how people are going to search for something that your business carters to.

For example, if you need to know who the best hairdresser is in New York, you will verbally say “Hey Alexa/ Siri, who is the best hairdresser in New York. If your business is a salon, then your business should pop up when someone is using voice search. Make sure your content is written in a conversational tone and answers questions like these.

What to Expect in the Future:

 

We are already aware that the digital marketing landscape changes it shape every year. Thus, we need to really prepare for whatever us about come next in this particular field. The world is focusing more and more on making sure their website is perfectly suitable for mobile use. That doesn’t just entail the SEO, but rather the quality of the content and how informative it is. Moreover, it also means that your website speed time should be as fast as possible! If it is too slow, then that completely defeats the purpose of having a website for your business in the first place. Lastly, your website should definitely be visually optimized for mobile use and hence it should be easy to navigate as well.

As long as you keep yourself up-to-date with all of the latest trends going on in the marketing field, you will have nothing to worry about. Just do not delay it until the last minute because then other companies will have a competitive advantage over you. You always have to stay a few steps ahead of everyone.

Author Bio:

Alex Hales – He is a Professional writer at City Local Pro, QRG and Home Decor. which takes a decidedly different view on how businesses should promote themselves.

Also Read: What Are The Popular Digital Marketing Trends To Follow in 2019?

 

 

Your business cannot survive without leads.

Leads are your potential customers that can become ambassadors of your brand, if you play your cards right, and how much leads your business generate will determine your revenue in the long run, which is why it constitutes 66% of organizational goals for content marketing.

 

 

 

 

 

 

 

 

 

 

Luckily for you, landing pages can turn more of your leads into conversion.

In fact, landing pages top the chart of marketing funnels that consistently generate leads and for testing your value proposition.

 

 

 

 

 

 

 

 

 

 

 

 

But merely designing a landing page won’t cut it (anymore).

Millions of businesses already deplore landing pages in their marketing strategy, but their conversion rates still fall short.

According to Smart Insights, the best landing pages should convert at a rate of at least 11.2% up to 27.4%, but most businesses do not exceed 6%.

 

 

If you want your landing page to do more than just be a pretty design for your offer, you must focus on collecting data and optimizing the page to give your potential customers what they can’t resist.

But the big question now is how? So in this article, I will teach you how to optimize your landing page to get more leads.

Read More: 10 Tips To Boost your E-commerce Marketing Sales in 2019

Let’s see How To Optimize Your Landing Page To Get More Leads?

1. Make your offer clear and compelling:

One thing you must realize when trying to get people’s attention is that there are thousands, maybe even millions, of other businesses that are trying to get the same people’s attention.

What this means is that you can’t afford to waste time on fluffs; you have to let them know exactly what is in it for them if they opt-in for your offer.

For example, on Backlinko, Brian Dean uses this landing page to get emails for sending newsletters to subscribers:

 

 

 

 

 

 

 

 

 

And on another, he offers a detailed SEO case study:

 

 

 

 

 

 

 

 

 

 

 

In both landing pages, he explicitly defines his offers as newsletters that announce new SEO strategies and tips that are not on his blog, and an SEO case study that his audience badly wants.

And guess what:

This helps him to achieve up to 21.7% conversion rate on his landing pages.

For you, offering detailed SEO guides and tips may not be the best offer to put forward, especially if your business does not concern SEO.

There are other lead magnets you that you can use on your landing pages, including eBooks, Whitepapers, email courses, videos, and lots more.

The important thing is to make your offer very clear from the outset.

Now, finding an offer so good that your visitors can’t help but respond to is another challenge on its own.

Here are a few tips for you:

a) Scout for questions on public forums:

The leads you want are the same people that are jumping from online forums to Facebook groups, so such online communities houses enough lead magnet ideas that will keep you running for years.

b) Focus on your strength:

If you must get topic ideas from questions that are plaguing your target audience, make sure they are topics that you can hit out of the park.

Trust me, there’s nothing more magnetic than a lead magnet that instantly stands out.

c) Check out online coaching sites for topics:

Online coaching sites like Coursera and Udemy are goldmines for lead magnets.

Think about it, people want to pay to gain access to these materials, so they must be valuable.

Locate your niche on these sites and search through the outlines of their best selling courses to get the winning ideas.

2. Use more than one opt-in form:

You are killing your conversion rate if you use only one opt-in form.

The best marketers I know use from two upwards. There is usually one at the top and another at the bottom of each page.

 

The idea is to give your subscribers more than one chance to opt-in, so if they somehow missed the first one, there will still another waiting for them as they progress through your web page.

And while you are at it, make sure that you limit the number of fields that your customers need to fill out.

3. Add a call to action:

If you want a high converting landing page, then adding a call to action is non-negotiable.

When you design your landing page, you do so with the hopes that your visitors will act on it, but some people need to be directed on what to do before they actually do it.

For a lot of landing pages you will see, the call to action message will be something like “Sign up for my newsletter” or simply “sign up”.

But sometimes, it depends on what you are offering.

For example, if you are offering a newsletter, using “Signup for my newsletter” will make more sense.

4. Use social proof:

Social proof is one way to get visitors to trust you.

The truth is that, even though you are offering the best resources, some people may be reluctant to drop their email addresses with you unless others have vouched for you, which is where social proof comes in.

What social proof does is that it tells your potential subscribers that it’s okay to sign up for whatever you are offering because other people have too. In this case, the higher the numbers, the better for you.

Deciding on what type of social proof to use depends on you.

For example, if you design a cosmetic landing page, you need to put your cosmetic logo to help people understand what it is all about. Add relevant products to it and then direct the audience towards it.

You can show off the number of people that have downloaded your resources:

 

Or logos of places you have been featured in:

 

 

 

 

 

 

 

 

But what if your business is just starting out and you do not have up to 150k followers like Yaro?

Well, there are ways around this block, but my best advice will be to make use of testimonials or success stories. These are easy to come by, all you have to do is to send a blast to the few customers you have garnered and ask them to rate your product.

Final Words:

It’s really hard to turn ice-cold traffic into leads.

Even if you try to bribe them with a free online course or an eBook, it doesn’t always give you the best results, not without a well-optimized landing page.

To sum up, a landing page is one of the easiest ways to pile up those leads, and since it’s the more the merrier, try out some of these tips to get even more leads.

Author Bio:

Efose says he is a polymath, which reflects in his work. He excels at inbound marketing, tech, and business. He has a rich experience of working with renowned digital marketing agencies in the past. He is an in-house content expert for Snewscms.

 

Read More: What Are The Popular Digital Marketing Trends To Follow in 2019?

 

 

In today’s worlds, media is being a powerful and customized way. From this, three key changes have occurred. It’s possible to encourage Omni-channel marketing tries, and the opportunity to run dynamic data-driven campaigns are more feasible than whenever in ongoing memory. Chiefly, the change is so enormous, we are unquestionably just in the early innings of what will, in the end, play out.

Our experience is that digital marketing isn’t simply for high volume customer thing associations. Buyer item’s associations have done well to get digital marketing endeavors, however, numerous speculation managers neglect the opportunity to care. Fullestop has demonstrated the era of a revolution of digital marketing consolidated.

Let’s see what are the popular digital marketing trends to follow in 2019?

Chatbots: 

 

A champion among the most empowering ways which we see chatbots creating is through joining. In isolation, a chatbot is effectively a modified arrangement of responses – undifferentiated from in explicit respects to an astute FAQ. However, with reconciliation, with the mix, a chatbot can get to chronicled data to ensure that all the request is relevant to that particular client’s request, thus clearing out futile or abundance request and continuing to give a smoother experience.

Moreover, sentiment investigation can empower bots to recognize when a customer is getting the opportunity to be frustrated, showing the need for a trade to a contact center agent. Organizations can in like manner consolidate bots inside their CRM stages, united correspondence structures, or inward databases, upgrading their technique and making them logically sharp. For an expansive part of us, our first association with AI is using voice. Voice is a considerable amount progressively open and is there for us all day every day.

Voice capacities are not simply allowing us to examine associations in another way like 1800 Flowers yet furthermore transforming into our basic IoT focus. All things considered, we are using AI all an opportunity to control our insightful gadgets and maybe not despite understanding the huge open entryway this space is yet going to pass on to IoT, AI and all things considered to extend customer experience.

Read More: A Quick Review Of Digital Marketing Trends in 2019

Voice Search:

 

Keep in mind when it was viewed as strange to utilize a Bluetooth device in public. In those days, the exact opposite thing people needed was for others to think they were raging to themselves in the city. Today, utilizing voice seek on a cell phone in open can at present have a portion of a similar shame joined to it, particularly in specific settings, however that disgrace is vanishing quickly.

Google has been getting ready for voice look for a long while. The ascent in versatile utilization and voice directions, actually, have prompted some quite huge changes in how Google’s web index deciphers questions.

Until mass selection, endeavoring to comprehend why people do and don’t utilize voice hunt can edify our marketing strategies and help us see how voice directions sway how web indexes work to deliver the most significant outcomes. Since we see comfort levels utilizing voice directions on cell phones are fundamentally higher among the more youthful age, it’s sensible to expect that voice order use will increment after some time.

Artificial Intelligence:

 

Machines are speechless things that take explicit directions to execute, anyway since the ascent of Artificial Intelligence and Machine learning, things started to show up as something different, as machines started to take decisions depending upon the data that they have and they started to pick up from their errors. It’s foreseen that machines will be increasingly in charge of their decisions later on.

Our knowledge doesn’t simply depend upon characteristic components, yet also it is confined by our natural limits, our brain is fixed in size and doesn’t most likely do flowed (parallel) dealing with like what machines do. individuals till now are attempting to use gadgets that impact them to beat these purposes of restriction, for example, using papers, updates, and number crunchers.

Artificial intelligence models are incredible at making sense of how to see structures. Furthermore, these models aren’t just found in pictures, anyway in sound too. Models starting at now exist that can ‘tune in’ to the sounds inside a city, and recognize the sound of gunfire – a generous degree of which go unreported. By and by lamppost makers are building clever street lights.

Social Media:

 

We live in a social world which is increasing like nothing else, and the business open entryway for this is logically more noteworthy than the mainstream web-based social media platforms like Facebook, Twitter, Instagram or Pinterest. The reality of the situation is, most by far of informal still happens disconnected, as a general rule. Also, every kind of media and publicizing is progressing to drive an advancing approach that would handle the force of customer associations.

An immense move in innovation during the time has changed the way in which we pass on and blend. Advances from society to the social world, arrange backing to PC responsibility and surroundings to the online condition are a bit of the voyage from veritable to virtual. We’re never again what we state; we are what we share. Such is the enchanting force of online life that individuals become a bit of it even before they know. It’s a strong stage for people to express their points of view, share information about their lives, build up their framework and talk with each other. It’s a given that where there are people, there will promote!

The impact of online life on pretty much all pieces of life today is too strong to even think about being in any capacity dismissed. From merging step by step exchanges over the world to influencing shopping designs inside different social classes, the internet organizing applications are well ordered expecting authority over the world. The business world, explicitly, has benefited unbelievably from this electronic life turmoil as associations can achieve more on a more diminutive spending plan by using the force of online life.

Read More: How to Incorporate Facebook Messenger Marketing into Your Digital Marketing Strategy?

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]]> https://www.techsmashable.com/what-are-the-popular-digital-marketing-trends-to-follow-in-2019/feed/ 0 https://www.techsmashable.com/how-to-incorporate-facebook-messenger-marketing-into-your-digital-marketing-strategy/ https://www.techsmashable.com/how-to-incorporate-facebook-messenger-marketing-into-your-digital-marketing-strategy/#respond Wed, 29 May 2019 10:25:03 +0000 https://www.techsmashable.com/?p=1201 How to Incorporate Facebook Messenger Marketing into Your Digital Marketing Strategy?   Digital marketing has always been about stacking the…

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How to Incorporate Facebook Messenger Marketing into Your Digital Marketing Strategy?

 

Digital marketing has always been about stacking the deck, using many different channels to promote a business.

You want to get as much advantage as possible, and there’s no better time than now.

Pay-per-click advertising, search engine optimization, social media, and so on all play a part in digital marketing.

Now we have Facebook Messenger marketing, which has been the trend for the past few years.

Make Facebook Messenger marketing a part of your digital marketing strategy with these tips.

Let’s have a look How to Incorporate Facebook Messenger Marketing into Your Digital Marketing Strategy?

Facebook Messenger Marketing:

Facebook Messenger marketing is sending messages about products and services to a person’s chat inbox.

Since Facebook Messenger is one of the largest personal messaging platforms in the world, marketing in it seems to make sense.

The chat inbox is said to be the most intimate place on the Internet, and people check it all the time.

What companies used to do with email and text messaging, they now do with Facebook Messenger.

The functionality that the platform gives to users is so good that marketing in it is a no-brainer.

Tapping into as many as 1.3 billion potential customers has always been a dream for entrepreneurs.

Read More: What Are The Benefits of Creating Facebook Business Page?

 

And the great thing is Facebook Messenger marketing continues to evolve as days pass.

Facebook Messenger Marketing for Ecommerce.

Over 2 billion messages are sent between users and businesses each month.

That makes Facebook Messenger a godsend for ecommerce businesses out there, and not just for customer service.

It can also be used for other stages of the sales funnel to both attract and please customers.

This doesn’t mean you just dump email marketing and other channels and put all your eggs in the Facebook Messenger basket.

You simply add Facebook Messenger marketing as a part of your overall digital marketing strategy.

In Facebook Messenger marketing, customers only continue to receive messages from you if they had actually engaged with you before.

That means these messages wouldn’t be as disruptive as emails that just get spam-filtered.

More users get to see what you send in Messenger, making it a more powerful marketing channel.

Hedge your bets and add Facebook Messenger marketing to your business to see good results.

You can incorporate it into your e-commerce business with the following:

 

 

1. Chat Blasting:

As you would with email blasting, you can use chat blasting to do the same thing.

But with Facebook Messenger marketing, you can get higher open and click-through rates with chat blasts.

Whether you have a new blog post or a new product page, you can send a chat notification to everyone in your contact list easily.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This can be done easily with MobileMonkey to automatically send a message to everyone to let them know what’s new.

2. Order Confirmation Messages:

If you have an ecommerce system in place, you already have order confirmation messages automatically sent via email.

But having them sent through Facebook Messenger gives you an extra edge as it makes them more immediate and useful.

Facebook has a Send to Messenger plugin that can be integrated with your online store, which you should definitely take advantage of.

With the click of the confirm button, customers can have an order confirmation message sent directly to their Messenger inbox.

 

They’ll get to see it immediately in their mobile device, thus making transactions more seamless and they’ll know more quickly if something went wrong.

This can be set up through MobileMonkey with no hassle at all, making your customer service easier to deal with.

3. Shipping Notifications:

Of course, order confirmations aren’t the only thing you need to take care of in the ecommerce sales process.

Shipping notifications let your customer know if their purchases are on their way.

Letting them know about that shipping status in advance makes your ecommerce business that much more attractive.

But there’s no need to bug them with it as it would be too disruptive to message them about it every single step of the way.

The key here is to have a maximum of three messages that informs them of the shipping.

One to let them know that their package has been shipped and another to let them know it’s about to arrive.

You can have two sent through Facebook Messenger, and one through email; that should be sufficient.

4. Abandoned Cart Recovery Messages:

One of the most important parts of e-commerce is the abandoned cart message.

It reminds customers of what they left behind and gives them a second chance to get back to their purchase.

They abandon carts due to either changing their minds or simply having forgotten about it.

Usually, abandoned cart messages are sent through email, and that tends to work well enough.

But through Messenger, those abandoned cart messages get that amazing 80% open rate that Facebook Messenger has become known for.

There’s a good reason why they put those products in your cart, and you get to remind them why they did so.

5. Facebook Retargeting Ads:

There are always past customers who have not bought from your business for a long time.

They include those who have bought from you only once and those who used to be loyal customers.

You know they’ve been interested in your business before, and they’ve successfully transacted with you.

So, there’s a good chance you can make them interested again through retargeting.

Due to the nature of retargeting, the ads made for it tend to perform quite well.

That makes retargeting a must-have step in your digital marketing strategy.

In this platform, you have Facebook retargeting ads that can greatly help you with that.

You can create a segment of those customers who’ve shown that interest or once been converted.

They can then be sent suggestions of products they may be interested in that they’ve not purchased yet.

 

Author Bio:

 

 

 

Larry Kim, CEO & Founder, MobileMonkey, Inc.

Larry Kim is the CEO of MobileMonkey, the World’s Best Facebook Messenger Marketing Platform and free chatbot builder. He’s also founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett for $150 million. Larry is ranked the #8 most popular author on Medium. He’s a contributor to CNBC and Inc. Magazine. Key interests include: Chatbot Marketing, Google Ads, Facebook Ads, entrepreneurship and startups. He received Marketer of the Year awards from Search Engine Land, US Search Awards, and PPC Hero.

Read More: 10 Ways to Promote Your Facebook Page in 2019

 

Let us find out what are the important factors that indicate Mobile SEO will play crucial role in 2019?

What is Mobile SEO?

The word “Mobile SEO” seems a little bit awkward, but yes it’s as important as traditional SEO formalities that we do for websites. Mobile seo is a type of search engine optimization technique, specially focused for visitors who enter the site via mobile devices or tablets or smartphones. Earlier, it did not make sense to devote time to optimize sites for users of smartphones and devices with small screens, since these kind of devices were very lesser compared to now. Also, nowadays, it has become impossible to imagine life without a mobile phone. Most of the people will start to panic even for a thought of “life without a mobile phone”

At the same time, Google had decided to change the approach to indexing the mobile versions of sites and announced about this transition in 2018 as the mobile-first index update. In this article, we will tell you a step by step guide how to do mobile seo for your site in 2019.

What are the main aspects of Mobile SEO / Mobile Site Optimization?

The main features of mobile seo or mobile site optimization is how well the content on a page is organized, your website pages must be responsive and a correct fit for any kind of small screen also the download speed for your mobile version site must be more than 80%.You can check the mobile version speed of your site at Google PageSpeed Insights tool, when the mobile version of site does not lose anything from the usual, and at the same time does not become overloaded, while remaining easy to download at a slow Internet speed. It’s not always possible to achieve this, so before creating a mobile version of site it’s better to think once whether it’s possible to make the site user friendly, and if in doubt, try to leave extra functionality, leaving only the necessary scripts on site. The same should be remembered when creating applications for smartphones and tablets that replace a site visit, for example, your site may be a social networking site, e-commerce site or a blog or a website.

Why Mobile SEO is considered as very much important?

Mobile SEO is very much important because it helps you reach more customers in the right place at the right time and provide them what they were in search of. Mobile traffic has now crossed the mark that of a normal traffic from a desktop PC’s! Every day, more and more people are discovering the benefits of using a smartphone. And easily the things are done just using a smartphone instead of using PC.Our whole life is dependent on these devices, it is amazing to see how quickly we became glued to our smartphones. Many people call it an extension of themselves and something without which they cannot live. To attract these kind of people, we need to focus on mobile SEO strategy as well.

Also Read: What is Content Marketing? Content Marketing Strategy 2019 for business?

What is the difference between Mobile SEO and Normal SEO?

There is a slight difference between Mobile SEO and Normal SEO strategy, but the goals are often similar. You want to reach your audience and convert it either to traffic or to income generating customers. In other words, the Normal SEO tactics also work for Mobile SEO, but in a slightly different way. Check out the three basic rules here:

1. Website Performance / Speed
2. User’s interest
3. Content is king

In case of Normal SEO, you will often pay more attention to a wider range of  audience, when it comes to Mobile SEO it is more focused on local business.

What are google signals for Mobile SEO?

Mobile SEO and its importance is very much clear as per announced by Google. Till the end of 2018, Google will give priority to mobile optimized websites. What does this mean? For the first time, Google will determine the ratings of a site based on the quality of the mobile version of the site instead of the Desktop version. The new Googlebot will scan mobile version of your site and check how it responds to the performance, responsive content, and also is the site user friendly. After everything is fine, you will get the best rating for your Mobile version of site. If you have any issues on your Mobile SEO, other sites will rank higher and your site. Even if you don’t focus on your mobile version of your site, you will still be ranked based on your mobile version site, so it’s time to take action and focus on Mobile SEO strategy for your website.

I will be sharing this kind of articles more in my coming posts.

I Hope this article was helpful to you. Please mention your comments below.

Read More: Best AMP Plugins For WordPress Themes

 

What is Digital Marketing? How it can help grow your business?

Digital marketing is a type of marketing through which we can promote our products or services with the help of some tools on internet like we can use mobile phones, we can run paid campaigns in several platforms like google ads, facebook ads, linkedin ads etc. The evolution of digital marketing since year 2000 has made an impact on businesses who use to promote their products or services online.

The investment being made on digital marketing has increased a lot from all kinds of business owners. We can reach a large amount of people online without spending more money. Such methods of promotion have become a great advantage for any business, and you can get decent profits. 

Digital marketing is not a business model and is not at all different from a basic marketing. There is a lot of confusion about what Digital marketing really is. Of course, there are people who created their business to use the Internet and make money. For them, this is a business model and the concept is based on Internet technologies.

But for most small businesses, Digital marketing is a separate communication medium that can be used to reach the target audience. It is very much necessary for businesses to build relationship with customers, know their behaviour and also gain equal amount of visibility within the sales market.

Important point for any business owner:

It may sound silly, but every business owner now a days need to have a website to start digital marketing. Before creating a website, it is necessary to select such keywords or phrases (search queries) that users will search to find your product or service offered. This can help professionals for whom digital marketing is a business model. It is important to ensure that your website is of high quality and meets the requirements of search engines.

Read More: Why Mobile SEO will play crucial role in 2019?

How digital marketing can help grow your business?

With help of applying proper digital marketing techniques businesses can generate more profit, find relevant target audience and generate great revenue. All kinds of businesses including small and medium sized companies can take the advantage of digital marketing. Digital marketing course can help you to promote your business online effectively. Although print media is present these days but it is more than expensive and not affordable for most of them.

Businesses can even make good presence in social media by improving their brand awareness. Companies performing digital marketing strategies have 2.5 times better revenue growth. Apart from this Real time marketing helps companies increase customer satisfaction, revenue, marketing efficiency. Digital marketing provides better ROI for investments.

A digital signature is a mathematical scheme for verifying the authenticity of digital messages or documents.a digital signature online is completely different. Electronic signatures aren’t encrypted and may be one thing as easy as you causation “I accept” via email to mention, your CA or fund manager.

What are the different types of digital marketing techniques?

SEO / Search Engine Optimization:

SEO is a process in which you optimize every page of your website according to google seo guidelines. Each page must have a unique information like meta tags etc. This type of optimization helps google or other search engines to know more about your website and with the help of proper keywords usage in your content you can get rankings for your website in search engines.

SEM / Search Engine Marketing / Paid Advertising:

Paid Advertising is a type of advertising in which you pay a certain amount of money to an advertiser to show up your ad to only your target audience and whenever any user clicks your ad then only you will be charged. This type of paid advertising you can do for your website in various platforms which  includes search engines like google, bing, yahoo, facebook, linkedin etc.

SMM / Social Media Marketing:

Now a days social media has become a very powerful and affordable medium for businesses who are constantly looking for potential buyers and also they can find target audience according to their need. Recent studies have shown that there is not only an increase in the target audience, but also an increase in traffic conversions from social media too. They are becoming very effective communication channels for advertising. Based on stats, we can find that, around 45% of all the internet users are already on facebook.

Content Marketing:

Content marketing these days is more popular and important aspect businesses are focusing on, because anywhere if you have heard the word “Content is King”, it one of the key aspect where users are looking more and more quality content on internet. Users now a days needs to know more information about any company, products or services.

For example if a user wants to buy any product or service he will not directly go and purchase it, Instead he will search in internet and check for all the information about product or service, reviews for it and then go for the purchase. If businesses wants to stay on top of success, then they need to invest in content marketing without any doubt.

Email Marketing:

Email Marketing is present from so many years, but still it is as effective as it was. It is one of medium through which businesses can directly communicate with its audience. Emails are very popular till today and it will be in future also. In today’s world, almost every person has his own email address or the company for which he works.

Every individual has an email and he will have access to his emails on daily basis. If businesses need to successfully work on email marketing then they need to have great content which must be informative, relative, engaging.

Mobile Marketing:

Apart from all the digital marketing techniques, mobile marketing is one of the effective techniques to follow for businesses. Now a days almost all of us have a mobile phone. The use of mobile phones have increased at a fast pace year on year. Every businesses these days must have an app related to their products or services, and also their website also must be optimized for mobiles as well, as mobile devices are driving more traffic than any other medium. Performing correct mobile marketing technique can bring more conversions and sales for any business. So Mobile Marketing is one of the important marketing technique that every business must follow.

Marketing Automation:

Marketing automation is like a tool which is an integral platform that brings together all your digital marketing activities. Without it, your campaigns will look like an confused puzzle with a crucial missing part. Marketing automation software streamlines and automates marketing tasks and workflows. Also important point is, it measures the results and ROI of your marketing campaigns that will help grow business revenue much faster.

Conclusion:

Digital marketing is an essential part of a marketing strategy for every serious business, regardless of its size and business model. So working on proper digital marketing strategies can lead to generate revenue and sales for your business.

Have you started working on digital marketing for your business? If no then this is the right time to do so.

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