Google AdWords VS Organic SEO:

A gentleman holding a bag besides him and having a lot in his mind is waiting in an office to meet the CEO of company. He is thinking about so many way which he is going to convince the CEO through. But convince about what? Brand of the company which he belongs to. That’s more like a conventional way to brand the services.

These methods are fading away with the passage of time. For sure, there would be a more effective method that’s lessening the conventional worth. Yes, there is one such way. Thanks to web industry. Branding is a breakthrough of this industry amongst many others. Conventional Marketing has been replaced by the Digital Marketing. Even notion of this is further expanded in numerous modalities.

What’s the essence of marketing after all? Here’s how to understand the notion:

Marketing; a vast notion that’s carrying a lot. Marketing has numerous means that are effective in order to promote a certain brand or an idea.

Sounds like,

• Outbound Marketing
• Inbound Marketing
• Brand Ambassadors
• Branding Strategies
• Branding Platforms

These are the things that are in the end responsible to carry the things in the right direction. If these things are being carried away effectively, you are following an effective strategy.

Also Read: Top 7 SEO Tips to Get Ranked in 2019

Can things be more rational? If yes, how? If no, why?:

“Can things be more rational? If yes, how? If no, why?” that’s the question that was asked by a skeptical marketing monger back in time. Now that question can be answered even by a layman. Because things indeed have become more rational. Rational to the extent that they have become part of life. People experience them without even realizing. Marketing trends indeed have changed. Hundreds of poets died in anonymity. Not many people could read their verses. Here it comes, a boy is sitting in his drawing room writing a few verses. And the very next day, entire collage knows about those verses. How? That’s more like an inbound marketing. That’s an extremely minor example of what can be achieved by the prevailing marketing methods.

Reliance on Digital Marketing is expanding manifolds. Let’s deep dive into rationales:

As things are moving forward in the web industry, all the aspects are grooming accordingly. Reliance on the digital marketing is more viable option as compared to conventional marketing methods. Here are certain aspects that best narrate the reasons behind all that.

• Easier Modules
• Instant Outcomes
• Prospects for Expansion
• Effective Strategy for Gain Maximization
• Prevailing Paradigms
• Google AdWords
• Search Engine Optimization (SEO)

These are the rationales that are impacting the marketing domains. Marketing is indeed resulting in the desired outcome exposures.

Segregating the SEO-oriented Modules:

 

Web marketing itself has been segregated into the aspects that are playing important role in this regard. These aspects are multi-dimensional scenario based techniques.

Counting as,

• Search Engine Optimization (SEO)
• Analytics
• Keywords Incursion
• Backlinks
• Deep Linking
• Keywords Optimization
• Redirection
• Cloaking
• Trafficking
• Inbound Marketing
• Google Advertisement
• Facebook Advertisement
• INSTAGRAM Advertisement
• YouTube Advertisement
• Twitter Handler Advertisement
• LinkedIn Advertisement

Both of the aspects are SEO-oriented. If these things are being implemented in effective manners, it means that the outcomes are destined to be more rationalized. That’s how things can be made more impactful. SEO Services are explicitly implemented in order to maximize the traffic routing to a particular destination. That destination could be the web platform for a particular brand.

Rationalizing SEO-oriented Eventualities:

 

In contemporary business advertisement, social reach is the key to boost the business. If the social reach is expanded, brand can be accessed by more people. That’s a proper way for a brand to gain the due attention. This social reach is materialized by the SEO implementation. If the implementation is performed keeping in view all the parameters, that’s probably a vivid notion that desired results can be achieved in more appropriate manner.

Desired Results be like,

• Maximum Business Reach
• Expanding the Business
• Branding the Business
• Getting Along with Prevailing Trends
• Gaining the Goals
• Achieving the desired Marketing Targets
• Keeping the Strategic Evaluation always on board
• Harnessing the Productive Measures
• Re-assessment of Marketing Strategies
• Re-assessment of Business Strategy
• Getting on with all the aspects thoroughly.

Whenever an SEO strategy is implemented, it has certain results expectancy. Extents of the results depends upon the extents of implementation. If SEO strategies are implemented keeping in view all necessary parameters, above mentioned factors are the outcome expectancy. This outcome expectancy is primarily proportional to marketing gains. If expectancy is up to the implementation expectancy, there are more chances to achieve the goal largely.

Contemporary Compliance of Marketing Notions is Rendering Reliance. Make sure to keep things that way:

 

Business are by and large moving to the web exposures. This exposure has certain obligations. These obligations are the essence of all marketing credentials. If these obligations are fulfilled with a righteous spirit and complete compliance, desired results can be achieved exclusively. But the point here is that what are desired results?

Get to know,

• Your Business Exposure is well reached.
• Your marketing strategy is being implementing effectively.
• Marketing strategy is gaining maximum traffic.
• You are using rightful SEO strategy for Business Boost.
• You have achieved the expansion threshold.
• Quality of service is prioritized in your Services.
• People are showing maximum reliance on your Service.
• You are evaluating crucial Business factors on regular intervals.

These are all the aspects that define that you’ve achieved the results. Results have been achieved because you had set a precedent to the goals with a particular strategy. Once the strategy is implemented effectively, these results are the only viable option. You no longer need to rely on the outbound marketing aspects if the inbound aspects are perfectly giving you the outcome. If you want to enhance the outcome ratio, you’ve to enhance the effectivity in implementation phases. After all the phases are implemented effectively, you are quite near to achieve the goal in form of a reliable and a reputable brand.

 

Author Bio:

Tom Dexter – After keenly observing the marketing facts, I do really count on the marketing strategies. These strategies may vary but the purpose in the end remains the same.

Also Read: Search Operators List For SEO Link Building

 

Your business cannot survive without leads.

Leads are your potential customers that can become ambassadors of your brand, if you play your cards right, and how much leads your business generate will determine your revenue in the long run, which is why it constitutes 66% of organizational goals for content marketing.

 

 

 

 

 

 

 

 

 

 

Luckily for you, landing pages can turn more of your leads into conversion.

In fact, landing pages top the chart of marketing funnels that consistently generate leads and for testing your value proposition.

 

 

 

 

 

 

 

 

 

 

 

 

But merely designing a landing page won’t cut it (anymore).

Millions of businesses already deplore landing pages in their marketing strategy, but their conversion rates still fall short.

According to Smart Insights, the best landing pages should convert at a rate of at least 11.2% up to 27.4%, but most businesses do not exceed 6%.

 

 

If you want your landing page to do more than just be a pretty design for your offer, you must focus on collecting data and optimizing the page to give your potential customers what they can’t resist.

But the big question now is how? So in this article, I will teach you how to optimize your landing page to get more leads.

Read More: 10 Tips To Boost your E-commerce Marketing Sales in 2019

Let’s see How To Optimize Your Landing Page To Get More Leads?

1. Make your offer clear and compelling:

One thing you must realize when trying to get people’s attention is that there are thousands, maybe even millions, of other businesses that are trying to get the same people’s attention.

What this means is that you can’t afford to waste time on fluffs; you have to let them know exactly what is in it for them if they opt-in for your offer.

For example, on Backlinko, Brian Dean uses this landing page to get emails for sending newsletters to subscribers:

 

 

 

 

 

 

 

 

 

And on another, he offers a detailed SEO case study:

 

 

 

 

 

 

 

 

 

 

 

In both landing pages, he explicitly defines his offers as newsletters that announce new SEO strategies and tips that are not on his blog, and an SEO case study that his audience badly wants.

And guess what:

This helps him to achieve up to 21.7% conversion rate on his landing pages.

For you, offering detailed SEO guides and tips may not be the best offer to put forward, especially if your business does not concern SEO.

There are other lead magnets you that you can use on your landing pages, including eBooks, Whitepapers, email courses, videos, and lots more.

The important thing is to make your offer very clear from the outset.

Now, finding an offer so good that your visitors can’t help but respond to is another challenge on its own.

Here are a few tips for you:

a) Scout for questions on public forums:

The leads you want are the same people that are jumping from online forums to Facebook groups, so such online communities houses enough lead magnet ideas that will keep you running for years.

b) Focus on your strength:

If you must get topic ideas from questions that are plaguing your target audience, make sure they are topics that you can hit out of the park.

Trust me, there’s nothing more magnetic than a lead magnet that instantly stands out.

c) Check out online coaching sites for topics:

Online coaching sites like Coursera and Udemy are goldmines for lead magnets.

Think about it, people want to pay to gain access to these materials, so they must be valuable.

Locate your niche on these sites and search through the outlines of their best selling courses to get the winning ideas.

2. Use more than one opt-in form:

You are killing your conversion rate if you use only one opt-in form.

The best marketers I know use from two upwards. There is usually one at the top and another at the bottom of each page.

 

The idea is to give your subscribers more than one chance to opt-in, so if they somehow missed the first one, there will still another waiting for them as they progress through your web page.

And while you are at it, make sure that you limit the number of fields that your customers need to fill out.

3. Add a call to action:

If you want a high converting landing page, then adding a call to action is non-negotiable.

When you design your landing page, you do so with the hopes that your visitors will act on it, but some people need to be directed on what to do before they actually do it.

For a lot of landing pages you will see, the call to action message will be something like “Sign up for my newsletter” or simply “sign up”.

But sometimes, it depends on what you are offering.

For example, if you are offering a newsletter, using “Signup for my newsletter” will make more sense.

4. Use social proof:

Social proof is one way to get visitors to trust you.

The truth is that, even though you are offering the best resources, some people may be reluctant to drop their email addresses with you unless others have vouched for you, which is where social proof comes in.

What social proof does is that it tells your potential subscribers that it’s okay to sign up for whatever you are offering because other people have too. In this case, the higher the numbers, the better for you.

Deciding on what type of social proof to use depends on you.

For example, if you design a cosmetic landing page, you need to put your cosmetic logo to help people understand what it is all about. Add relevant products to it and then direct the audience towards it.

You can show off the number of people that have downloaded your resources:

 

Or logos of places you have been featured in:

 

 

 

 

 

 

 

 

But what if your business is just starting out and you do not have up to 150k followers like Yaro?

Well, there are ways around this block, but my best advice will be to make use of testimonials or success stories. These are easy to come by, all you have to do is to send a blast to the few customers you have garnered and ask them to rate your product.

Final Words:

It’s really hard to turn ice-cold traffic into leads.

Even if you try to bribe them with a free online course or an eBook, it doesn’t always give you the best results, not without a well-optimized landing page.

To sum up, a landing page is one of the easiest ways to pile up those leads, and since it’s the more the merrier, try out some of these tips to get even more leads.

Author Bio:

Efose says he is a polymath, which reflects in his work. He excels at inbound marketing, tech, and business. He has a rich experience of working with renowned digital marketing agencies in the past. He is an in-house content expert for Snewscms.

 

Read More: What Are The Popular Digital Marketing Trends To Follow in 2019?

 

 

 

Everyone in the SEO world wants to get ranked in the number one position, so do I and you. So here I am going to reveal some SEO tips that will help you to get ranked in 2019. Actually, there is nothing so much secrete about SEO. Geeks like Neil, Brian, and Spencer have demonstrated whole SEO in front of us. It’s all about practice and testing. You can make money online with blogging and SEO.

So, we did some testing and here we are with the result and the guide that worked for us. I hope that will be quite helpful for you.

Let’s see what are the Top 7 SEO Tips to Get Ranked in 2019?

Read More: What is SEO? How to do SEO in 2019? Complete SEO Guide 2019

1. Content is Still King:

 

Content is the number one factor to get ranked. You just need to continue updating quality content in your site, if you want to get some natural links and rank higher.

What makes content quality?

There are lots of facts that you need to keep in mind while you are writing content. You need to provide the best information on your topic. To do this, you need to research and find what people are talking about the topic.

Check other similar posts and gather the information together.

And finally, create the best piece.

If you have the best piece, people will love to link you.

2. On-Page SEO is the First Priority:

 

You have to focus on On-Page SEO. Because we have seen lots of contents are getting ranked because of on-page optimization only. Lots of them are getting ranked without having any backlinks. So it shows that On Page is really important.

Brian Dean from Backlink has written the best on page SEO guide. He has demonstrated all the facts that someone should keep in my mind while creating blog content.

You should follow him in this case.

Using graphics and videos make your content more attractive and users love to spend more times. Most of the time it increases time on site and decreases bounce rate. So, I suggest you use more and more graphical contents on your site. It’s an important on-page factor.

3. Low-Quality Links Don’t Get Counted:

 

 

Google is not counting low-quality links at all. So you should avoid creating low-quality links. Suppose you are building profile links for content, it won’t work. You can add your root domain in profile links. Relevancy is highly important.

When you get links from spam and low-quality site it doesn’t add any value. Another hand sometimes it becomes a reason for falling ranking down.

So be careful about who are you linking with.

Don’t waste your energy and important time creating these links.

4. Niche Related Guest Blogging is Awesome:

 

Guest blogging is the best way to create links, according to me. But you just need to be careful here also. If you find some site which is related to your niche, you might try to get a link from there.

Getting a guest post opportunity is not that hard.

If you can send a good piece of email, you must get a reply with a positive view.

But you need to present yourself as an expert on the niche; otherwise, you won’t get that opportunity to write for big sites or journals.

5. Irrelevant .edu and .gov Backlinks are Dead:

Don’t create irrelevant .edu and .gov links. There don’t work anymore. I have seen lots of Event bloggers who were totally depended on these two link types. But now, Google doesn’t even count these spam links.

But if it is related and reasonable then you could work.

Relevancy is highly important.

6. PBN is Being Risky but Still, Worth, if you can Control:

PBN mean Private Blog Network, its experts’ stuff. If you are a beginner in SEO world you shouldn’t try this. The most important thing about PBN is, it’s hard to handle.

You need to be really smart and knowledgeable about hosting and servers.

PBN is actually creating blogs with high authoritative expired domains and get a link from there.

If Google finds any footprint, they could kick your ass.

So if you create links with PBN, try not to leave a footprint.

7. Plagiarized Content Doesn’t Get Ranked:

I think its common sense stuff. But sometimes people think that if you add duplicate content on your site, Google can penalty your site. It’s not right.

Google won’t let you get ranked for that particular duplicate content.

Others are okay.

Conclusion:

SEO was a mysterious thing and it will be. But most of the facts are now in front of us because of lots of testing and experiments. Anybody can use them and build a site, do SEO and get ranked. Here I have tried to inform you about latest SEO trends these are really working now.

I hope, if you follow these SEO tips, you will be able to get ranked in 2019.

Author Bio:

Rimi Chy

Hi, I am Rimi, I love to write about SEO, Blogging, WordPress, and HSC Result 2019.

Read More: 7 Types of Google Ranking Downfall and Ways to Overcome Them

 

If you know what you want to find, but are not sure how to do it, Google search operators are what you need. Using simple commands, a normal search can save a lot of time and help with the selection of the necessary information. If you approach the search with the right knowledge, you can get the maximum benefit from it. That is why we decided to put together the most useful search teams in one place and illustrate examples of their use with the help of this bright infographics :

Must Read: 7 Types of Google Ranking Downfall and Ways to Overcome Them

Let us see what are 7 types of google ranking downfall and ways to overcome them:

 

Keyword rankings could spaz out and go mad for weeks or days at just once. Whenever this happened, you’re planning to be defeated by the competition. It’s going to appear as if an excellent factor in traveling from rank twenty-three to rank five in an exceedingly single day, however, that sort of fluctuation works in either direction; you will lose rank too. If you’re SEO professional and work for the long-run strategy; they consider impact step by step and improve general trends, maybe perhaps not daily rankings.

The chunk of not feeling awful regarding such ranking fluctuations is knowing simply why they happen, what reasons them and what you may be ready to complete thereon.

So let’s get into the matter and perceive why web site rankings will drop and the way you’ll be able to overcome them:

1. Natural Google Fluctuations

The low you are available to search rankings, the more massive volatility there’ll before long be. Whenever you’re at #1, you alter some. You will probably drop to place 3 or 2 and come up into a minimum of one in sooner or later or a pair of. It’s going to have a considerable influence on traffic; still, you’re mostly stable from the highest few results for the actual keywords.

Whenever you’re down within the teens, you’re at the height of this bell curve. Currently, you own an entire negotiate additional contention inside many points of one’s circumstance, so slight fluctuations have a way more substantial impact. Since Google corrects parts of that formula and additionally you furthermore may fix parts of your web site – even new publication content you alter around. It’s utterly traditional, and there’s nil you actually will do regarding any of this on the far side rising your web site naturally.

2.Google Formula Changes

Google is changing its algorithms nearly continually. An entire negotiate of the numerous updates throughout the past number of years, like Panda, Penguin, Fred, apodiform bird, etc., area unit ways in which Google implements machine adaptation and learning inside their formula.

They execute manual modifications and alterations nearly day after day, the machine learning is regularly creating tiny pruning changes, and additionally, more massive updates are pushed each number of weeks. MOZ monitors updates, but even they are solely revealing major changes that affect the large type of queries. The minor modifications and alteration that happen every single day don’t qualify. Again, that’s natural, and there’s nil you actually will do on that.

3.Rule out the prospect that you merely were hacked

Unfortunately, website hacking may be a very active line of business. Once they’re “inside,” hackers usually infest websites with malicious code and spammy content and links. This can be terribly harmful to your rankings; thus, it’s vital to rule out that you merely were hacked. It’s doubtful your web site was hacked, however, if it’s been, you wish to understand regarding it ASAP so that you’ll be able to take measures to regain management of your website and  reestablish it to its original status.

Google scans websites for malicious code and activity. If they realize websites area unit hacked they will inform you regarding this through Google Search Console. Whereas Google does not have access to your ASCII text file, it takes virtually ten seconds to examine Google Search Console to determine whether or not they realize a hack thus we tend to suggest continually checking this.

Log on to Google Search Console and navigate to the protection problems section. This can be what it’s like if everything is OK.

Must Read: What is SEO? How to do SEO in 2019? Complete SEO Guide 2019

4.Sharp Trends

A sharp surge in quality for a given topic will build rankings shuffle around quite a bit. A low-volume keyword may appear somewhat stable; however, a wave of traffic provides Google a bunch of latest information they’ll use to work out which websites users very like. This might be complete touching the news, a subject changing into vital, or one thing as fickle because the net simply finding out and running with some website they assume is funny.

Trends area unit unpredictable and can’t very be planned around. The most effective you’ll be able to do is exploit them once they happen and hopefully settle at a more robust position once all is alleged and done. Ride the wave to the conclusion, as they are saying.

5.Competition Creating Their move

 

 

SEO, there’s continually a fierce battle raging for the highest positions. Your competition is consistently attempting to pass you, thereby pushing your listings down within the search results. Whereas it’s rare that the competition takes you over for an outsized quantity of search queries in an extremely small substance of your time, competition will play a job in your ranking drop.

URLs that carried tons of authority currently served “404 – Page not Found” pages instead, rendering that authority useless. At that very same time, your competition stepped up their game. Together, this incorporates a huge impact and your web site rankings drop across the board.

Investigate and see World Health Organization you lost your rankings too. In step a pair of you created an inventory of search queries that your positions born for; currently, dig in and see World Health Organization benefited from this. Once you’ve done thus, attempt to determine however they managed to beat you. Examples: they need higher content, they need additional links, their pages load quicker, they need no ads, etc. Gather your findings and build a thought to acquire those rankings.

6.New Content additional

Every time you publish a bit of content, it triggers a posh arrangement of machinery  to spring into operation. Google records that piece of content and figures out wherever it ought to be hierarchical and for what keywords.

This affects; however, the remainder of your website is hierarchical also. Sensible content will position itself well, besides as boost the rest of your website. Dangerous content will drag the entire website down. Each new piece of content changes the math’s that determines wherever your website is hierarchical. And, since Google search is all regarding the relationships between connected sites, every bit of content revealed in your niche changes each different website in your niche. If some other person rises on top of you, you drop. Continually try to publish the most effective quality content potential.

7.Lost backlinks that packed a punch and Disavowed backlinks that carried some price

Links from different websites referred to as “backlinks”, area unit the foremost vital think about SEO. They’ll build or break your website’s findability, thus once backlinks area unit lost this very incorporates an enormous impact on your rankings.

Check whether or not you’ve lost any backlinks, victimization associate degree application like Ahrefs, Majestic, Backlinkwatch or SEMRush. Please note that there’s continually some delay before these applications acquire lost (or new) links, thus take that under consideration.

Moving forward, it’s suggested that you simply monitor your backlinks with the on top of tools; thus you get alerts once backlinks area unit lost. You’ll be able to reach then bent the linking websites to examine if you’ll be able to get the backlinks fixed.

People deny spammy backlinks that they do not wish to be related to; however, in most cases, this is not necessary any longer to forestall obtaining a penalty these days. Spammy backlinks do not very contribute something; however, they additionally do not hurt unless there is malicious intent (such as an example shopping for one hundred,000 weblog comments).

The most vital reason why several SEOs do not deny backlinks any longer is as a result of even the spammy backlinks typically facilitate your SEO. Disavowing those backlinks could have a negative impact on your SEO performance, thus use caution regarding this.

Conclusion:

Everywhere you look on the web; you’ll realize that the best web site house owner’s area unit one step ahead, being precautions on however they make and market their websites. Leaping the temptation of instantly jumping to the primary position through shady SEO ways, and by maintaining with the present updates area unit far and away the most useful stuff, you will do to guard and grow your visibility within the search engines. To create a fast recap, this text isn’t meant just for those of you World Health Organization had their rankings destroyed; however, it’s additionally for those lucky webmasters that didn’t have any issues with the Google formula or the net spam team. The first shocking maneuver that appears to be fruitful during this volatile SEO world is to continually be told. to continually be told. If you are not much aware about it so hire a good SEO Services Company.

Must Read: What is Content Marketing? Content Marketing Strategy 2019 for business?

 

Let us see what are the 5 best skills that every digital marketer must have in 2019:

 

Digital marketing is moving at a pace which is beyond our imagination. It wouldn’t be an exaggeration to say that it is evolving in a blink of an eye! The marketing strategies become obsolete in no time. However, the underlying principles and core ideas of digital marketing remain the same, regardless of any tech advancement. Value-added content, building strong relationships with the audiences, and adapting to the revolutionary digital world will always be critical to the success of one’s marketing tactics. Along with adopting the new strategies such as LIVE videos on social media platforms, it is equally (if not more) important to emphasize the basic principles upon which the foundation stone of the marketing strategies is laid.

The skill set required in the field of digital marketing can be categorized under two heads i.e. personal / self-developed skills and technical skills. Today we will discuss 5 most important skills that a good digital marketer must possess and will also tell you about 3 major tools for digital marketers that they can use for free:

Excellent Communication:

A major portion of modern business relies on strategic communication i.e. fully understanding and managing client’s expectations. Different platforms are involved for communication with the audiences, such as e-mail correspondences, prompt conversation on social media, physical interaction and on-going marketing campaigns.

Paid Advertising:

It is a no-brainer that significant success is attainable through organic marketing, however, in order to drive more traffic, one must complement these activities with comprehensive paid advertising strategies. If used consciously, paid advertising has the power to enhance organic search performance, boost the ranking, and accomplish maximum visibility of the target audience.

Content Marketing and Management:

Content marketing is all about storytelling and our attention will always go to those who tell great stories. Content is the heart of digital marketing which not only needs to be high quality but also should be effectively drafted to engage the audience. The content can take many forms, from video to emails, web content, blogs or any other form. Creating content is an art of providing valuable, relevant and engaging content to attract and retain an audience on a large scale.

Visual Marketing:

As it is rightly said “a picture is worth a thousand words” and when it comes to digital marketing, a powerful image or a graphic is an incredible tool. Platforms such as social media include visual marketing by using visual techniques along with crisp and effective content that not only spark the interest of audiences in no time but also retain them as loyal customers.

Web Analytics:

Web analytics is taking the world by storm. There are numerous tools that collect and report data on how people respond to websites / social media platforms. In order to understand the requirements of customers, having access to the right kind of data is extremely important for marketers.

Must Read: What is Digital Marketing? How it can help grow your business?

Best 3 free tools for digital marketers from reputed brands:

Here are some tools that are available for free and offer you the best capabilities to help you through various phases/requirements during digital marketing exercises:

Moz

Moz is the most respected platform for digital marketers that empower them in diverse ways. You can not only get the wealth of valuable information resources that apprise you about the latest ethical SEO practices with the best potential but can also connect with the respected names in the digital marketing industry to sharpen your skills.

• You will certainly appreciate the Mozbar that is available in both free and premium versions
• Even the free version offers you a number of sophisticated tools for an end to end web page analytics, keyword research, and a number of other SEO friendly features

Gravit Designer

• Powerful tools and extended capacity to design exotic vector designs for different purposes- right from a brochure to icons and even apps
• Developed by CorelDraw- One of the oldest and most trusted sources for designers

MailChimp

• The industry-standard tool that is trusted by novice marketers as well as seasoned digital marketing experts across the industry
• Advanced functionalities to create visually attractive ads and conversion-friendly emails that leave a great impact on the receivers.
• Along with emails, you can also create awesome landing pages, Google remarketing ads and postcards.

 

Conclusion

Digital marketing is evolving as we speak and we need to adapt ourselves to this dynamic marketing world. However, the basic principles will always remain the same like building a meaningful relationship with audiences. We must merge the new concepts with the basics and make them work seamlessly.

Must Read: Why Mobile SEO will play crucial role in 2019?

 

What is SEO? (Search Engine Optimization)

The term SEO means Search Engine Optimization, it is a process through which a website is optimized in such a way that it gets free or organic traffic from various search engines, natural sources etc. or we can also say it is a process aimed to improve the position of a website in search engines to increase traffic to the site.

Search engines are always trying to improve the quality of the search, so it is necessary to promote the content on Internet in a useful manner. This is working with the technical side, content plays an important role, convenience, usability, the website should be responsive and should be displayed correctly on various devices.



How does SEO works?

SEO is divided into two important types:

Internal Link Optimization:

We have to work on below mentioned internal link optimization strategies to improve the site and have a direct effect on position of the site.

• Compilation of a semantic keywords, the selection of keywords for which the resource is planned to be promoted.
• Improvement of the internal structure of the site i.e Robots.txt file, HTML sitemap and XML Sitemap.
• Elimination of technical errors like duplicate pages, broken links, try to increase page speed metrics of site if the site loading site is high.
• Continuous improvement in Website UI and UX design. Website must be user friendly for visitors as well as search engine robots.
• Increasing the relevance of pages based on user’s request.
• Optimize all the images present in site with proper alt tags based on Image Optimization techniques.
• Implementation of internal linking within the website.

Internal link optimization is the most time consuming work, but it must be carried out constantly. The success of your website depends on how well you do your internal link optimization. The site must be of high quality, fast, user-friendly and must provide complete information to the user visiting the site.

External Link Optimization:

External Link Optimization is an increase in Outbound links, i.e. getting links to your site from other websites.

With the rise of high competition for websites in search engines, the main problem is to get links from high authority site back to our site. The best result is given by links from trusted sites like domains having .edu or .org or .com sites.

In external link optimization, we can get backlink to our site in the form of contextual links i.e getting links from between the content or link exchange format.

To increase the natural and high-quality outbound links to our website, we can use below methods:

• Constantly update new information on website or blog and interesting things that users will find interesting.
• Register the site in search engines like Google Search Console, Bing Webmasters etc and directories like yahoo directories, yellow pages etc.
• Perform link exchange activity with popular and high-quality websites.
• Try to post new press releases on regular basis.
• Participate actively on high authority forums, blogs, groups, communities related to your website niche.

The external link optimization process also includes a competitive analysis that allows you to understand what the site lacks for growth.

SEO: The Movie:

The Movie is a real story about search engine optimization, with the top leaders of the industry involved. SEO: The Movie covers everything that you need to know about SEO – starting from the early days of it up until what is expected to happen in the future. The movie also features some of the top software providers such as Moz, SEM Rush, Ahrefs and more!

Also Read : What is Content Marketing? Content Marketing Strategy 2019 for business?

How to do SEO in 2019?

The Strategy for SEO in 2019 needs different approach to be successful in website optimization and to achieve our goals. Let’s see what are the trends of SEO in 2019:

Google extended snippet option , Yandex quick replies and other extensions in issuing scored more votes – 16%.

Two trends at once: UX-signals – even more influence from user signals and the creation of content that fully reveals the topic came in second place, gaining 14% each.

Voice search and Virtual assistants contribute – 13%.

RankBrain Algorithm: machine learning and artificial intelligence scored 10%.

Optimization under the mobile-first index and branding as part of SEO scored by 8%.

Links from high-quality content and trusted sites- 6%.

YouTube as a new search engine – 5%.

Personalized and semantic search – 3%.

Trends for videos and podcasts and searches for pictures and videos – 2%.

Complete SEO Guide 2019:

Let us see what are the complete SEO Guide 2019 or SEO Checklist 2019 to keep in mind while doing SEO.

• Keyword Research
• High Quality Content
• Submit Sitemap, Robots.txt file
• Optimize site for Rankbrain algorithm
• Optimize site for Mobiles
• Increase website loading speed
• Video Marketing
• Optimize website content for voice search
• Link Building
• Local SEO Optimization

1) Keyword Research:

Keyword Research plays an important factor to bring visitors to the website. While working on keyword research long tail keywords are very much helpful to bring more traffic. You need to have 1 or 2 keywords that show the right search intent for your business or visitors. Keyword research can help you to discover many more of these keywords. To start the keyword research process, you need to have atleast 2 to 3 keywords in mind. This could be a general keyword based on your niche or preferable keywords showing the intent you need.

To perform keyword research you can work on tools like keywordtool.io or ubersuggest both these tools are very much effective and give you the desired results. Also this tools are free of cost. KeywordTool.io provides you the keyword suggestions using the Google autocomplete feature. It gives you more keywords than on Google search.

Ubersuggest tool will show you details about your keywords like search volume, SEO difficulty, paid difficulty, and cost per click (CPC) which is used in PPC Paid Search Marketing.

2) High Quality Content:

In earlier days we could just add as many keywords as we want to our post and optimize it. And then, the post would easily rank high. Now it’s not the same anymore. Now your website posts needs to be more detailed and informative.

According to Google, a high-quality content requires a significant amount of skill, time, effort and expertise. A high-quality web page needs to have important features like a high level of expertise content, trust, genuinity, quality along with quantity etc.

The length of your content depends upon what type of content you are writing and based on user’s intent, and content should be 1500 – 2000 words and in details with supporting images or infographics.

3) Submit Sitemap, Robots.txt file:

Submitting website sitemap is very much crucial as it is the medium through which search engines will come to know what kind of pages your website contains. Robots.txt helps search engines to find which pages to show or index in search engines and which pages to ignore.

This process helps your pages to get indexed much faster in search engines. Without submitting your website pages to search engines, it is impossible for your site to appear in search.

Important point to be noted is, you need to submit your website sitemap to Google Search Console and also add the robots.txt file to your website root folder.

4) Optimize site for Rankbrain algorithm:

Rankbrain now a days has become a third most important ranking signal for websites.

What is Rankbrain algorithm?

Working on Rankbrain algorithm helps rank websites based on users interactions within the site. One of the main factors of this algorithm is to see how long does visitors coming from organic search or search engine come to your site and spend on your website before leaving?

Important point to be noted is, to optimize your website for Rankbrain algorithm, you must try to reduce your website’s bounce rate and increase the time on site. One thing you also need to consider is find ways on how to increase your website’s click-through-rate (CTR) on the search engine results page (SERP).

5) Optimize site for Mobiles:

Optimizing your site for mobiles is also very much important these days to get more traffic to your site from search engines. Visitors searching from mobiles have increase rapidly so mobile traffic is not be ignored. According to Google report, almost 60% of searches are coming from mobile devices.

Your website must be mobile friendly first and must have a responsive design and should be properly visible in all the mobile devices having different resolutions.

6) Increase website loading speed:

Your website loading speed will have a direct effect on your website’s bounce rate, the lower the website loading speed the bounce rate will also become low automatically.

As the internet connections have become more faster the visitors are also expecting websites to load more faster. If your website is taking too much time to load, the visitor will jump to another site having lower loading time and find the information he was looking for. This will definitely effect your rankings as well. Search engines will also give ranking preference to websites having lower page loading time.

7) Video Marketing:

Video Marketing is there from many years but these days Video Marketing has gained lot of popularity and will continue more in 2019 as well. According to reports the 80% of traffic will be for video content.

You can promote your website through youtube as part of video marketing, as Youtube is considered as second largest search engine. Also Youtube has a lot of traffic and returning visitors and your website will get maximum exposure and branding for your website.

8) Optimize website content for voice search:

Voice search has been increasing in popularity in the past few years. Voice Search is also considered crucial as it has the accuracy of voice algorithms matching up with that of a human. Voice search algorithms now have an error rate of 4% which is on par with a human.

Now in market, with the introduction of Amazon Echo, Google Home, and Apple Home Pod in recent years, voice search traffic will definitely continue to increase in coming years. Users can now access their day to day work with the help of smart speakers by giving them voice commands like calling given person, sending message to said person, set the alarm, play music.

9) Link Building:

Getting backlinks from other high authority websites is a sign of trust in your website content. Backlinks have always been one of the most important ranking signals. And it will continue to be into 2019.

In fact, link building is one of the 3 most important ranking signals with content and Rankbrain the another one. One factor is important that both the quantity and quality matters the most in link building.

You can get backlinks to your site from sources like forums, guest postings, groups, communities of your niche, social networks etc. There are also many professional SEO agencies that offer white hat link building services for your website.

10) Local SEO Optimization:

Local SEO Optimization means optimizing your website for local search results i.e optimizing your website in such a way that it should be visible more often in local search. Suppose you need to sell a product or any service, you want to attract more audience from your nearby locality. For this purpose you need to do Local SEO Optimization. According to sources, 8 out of 10 users carry out local searches.

People who perform local searches take quick action to buy a product or service. Studies found that 55% of people who do local search on their smartphones and 45% of people who do local search on desktop or tablet device visit shop physically on the same day. To improve local searches for your website:

• Add your business to all the available local listings and promote.
• Create a Google My Business Page.
• Try to monitor reviews to your products or services online.

With the help of above Complete SEO Guide 2019 you can achieve your goals, get more leads and customers and thus increase your business ROI. You will succeed in getting higher search traffic to your website from SERP’s.

Also Read: Why Mobile SEO will play crucial role in 2019?

What is Social Media Marketing? Best Social Media Platforms to grow your business?

Social Media Marketing is one of the medium through which users are brought to the site from various social media platforms like Facebook, Twitter, Linkedin, Pinterest, Communities, Groups, Forums, Blogs etc. Through Social Media one can get attention of consumers or buyers, but cannot gain the trust of audience it must be earned. Social media platforms are a like a modern tool for which can be used for interacting with the target audience. Now a days the audience of social networks is comparable to the audience of television channels, but it is more attentive and active. Social Media Marketing has more to do with network PR than with advertising. SMM is a direct medium to participate in communities that consists of huge amount of target audience. These mediums are very much helpful for direct interaction with the target audience.

What are the best social media platforms in 2019 to grow your business?

For working on perfect Social Media Marketing strategies we need such kind of tools to help reach our goals. Check out the list of best social media platforms in 2019 that will help grow your business and generate maximum ROI.

1. Hootsuite –

Hootsuite is a simple but powerful tool for automating social networks tasks, like it has the functionality which allows us to integrate our 3 social accounts at once in Free Version, In Premium version we can integrate multiple social accounts. This tool has more than 10 million subscribers, and provides a single dashboard to launch and manage all the social accounts tasks at one go.

Hootsuite platforms helps integrate well with social accounts of Twitter, Google+, Facebook, LinkedIn, Instagram and the rest. It also supports Google Analytics integration.

This tool provides real-time updates of all activities occurring on social sites that are linked within the tool. For example, wherever your brand is mentioned you will get to know exactly. It also helps help you find out what are the target audience intent. Hootsuite also allows you to find out what is the best time to publish posts or tweets for maximum reach to your target audience.

2) Notifier –

Notifier is a powerful, yet affordable, social listening tool that supports every major social media network (including Reddit and Twitter) as well as the entire internet.  For platforms that support it, Notifier can notify you within seconds of the keyword occurring. Many of its customers also use it as a better Google Alerts.

Notifier has also recently added sentiment analysis and is working on adding much more advanced matching that make it easy for you to narrow down ONLY the results you want.

It has a completely free no credit card trial to make it easy to get started quickly.

3) Buzzsumo –

For perfect social media marketing we also need to have best content to attract the target audience and for that we have a tool Buzzsumo.

If you want to better understanding of your social presence and come up with awesome content strategies, then BuzzSumo is the perfect tool for your needs.

Instead of guessing which content in your niche gets a lot of attention, this tool with the help of using keywords allows you to find the most popular messages in social media.

BuzzSumo is a type of research tool with a search bar where you can search for everything you want using a keyword or phrase.

4) Mention –

Mention is also one of the popular social media marketing tool which helps you know when and where in social networks your brand is mentioned. The information you can get from this tool will help you to perform competitor analysis, brand monitoring and more.

Mention tool connects you directly with your audience those who are already  discussing about your brand. This forces you to contact them and answer their questions right there. Such a high level of participation gives you new opportunities and keep your sales at the top level.

Though there are a lot of tools, Mention is best among them because it provides more accurate data and also produce more social transformations than other tools in the market.

5) Buffer –

 

Buffer is the ultimate social network tool for anyone who deals with a lot of content and want to post on social networks. This tool handles scheduling just like Hootsuite, but the best part is, They have enough analytics data and also offers the best time to publish content.

Buffer tool provides useful insights into how your strategies on social networks come up against the strategies of competitor brands. They also provide unique benefits from automation and UX perspectives adding content to it is easy especially with the browser extension. There is a panel that will help you understand what you need to complete as follows: description, image, social networks for publication and specific moments when the message will be sent.

The Buffer tool interface is very much user friendly and has only the necessary tools. Buffer tool is updated regularly to keep up with the ever-growing demands for social networks platforms.

6) Sprout Social –

If you are looking for a comprehensive set of social networking tools with many awesome features, you should try Sprout Social. You can use it to schedule your posts or tweets, monitor competitors status, track your keywords, identify your references and analyze your statistics and compare your metrics with competitors.

Sprout Social tool is best for those who need to work on social media marketing. Sprout Social tool is user friendly, affordable, and serves small businesses, agencies, and businesses. There is an option to work on a free trial version, and no credit card is required for registration.

What kind of tasks are accomplished by Social Media Marketing?

1. Brand promotion of products or services, Branding.
2. Increase Trust, Loyalty among target audience.
3. Increase PR of a company.
4. Gain attention of target audience on regular basis.

No doubt, Social Media Marketing is still an awesome promotion tool, but in today’s date its the most promising one. SMM is in demand both by large companies and market leaders, as well as by small and medium-sized businesses that use SMM to promote their business online and establish contacts with their target audience.

What is the successful Social Media Marketing strategy for any business?

• You must have a user friendly website design, also try to create blog about your business on various platforms available like blogspot, tumblr, medium.com, hubpages etc.
• Promote your blog in various platforms like facebook, twitter, linkedin, pinterest, communities, forums, blogs etc.
• Post educational and informational type of content in your niche communities and discussion sites, also respond to the comments received.
• Work on related or niche forums, interact with the users and conduct discussions or questions related to your business.
• You can also do direct advertising in niche communities based on audience interests.
• Viral Marketing: You can also make creative advertisement about your product or service and promote through youtube.
• Regularly monitor the positive and negative information, reviews about your business online and respond to the users concerns. Try to create a positive vibrations about your company.
• Overall monitoring and maintaining the company internet resources for social media marketing.

Social Media Marketing does not give instant results, but gives you a long term benefits, provided it is correctly done keeping in mind targeted audience. The main advantage of SMM is the low cost of investments compared to the bulk amount spent in various social media marketing campaigns.

 

 

Let us find out what are the important factors that indicate Mobile SEO will play crucial role in 2019?

What is Mobile SEO?

The word “Mobile SEO” seems a little bit awkward, but yes it’s as important as traditional SEO formalities that we do for websites. Mobile seo is a type of search engine optimization technique, specially focused for visitors who enter the site via mobile devices or tablets or smartphones. Earlier, it did not make sense to devote time to optimize sites for users of smartphones and devices with small screens, since these kind of devices were very lesser compared to now. Also, nowadays, it has become impossible to imagine life without a mobile phone. Most of the people will start to panic even for a thought of “life without a mobile phone”

At the same time, Google had decided to change the approach to indexing the mobile versions of sites and announced about this transition in 2018 as the mobile-first index update. In this article, we will tell you a step by step guide how to do mobile seo for your site in 2019.

What are the main aspects of Mobile SEO / Mobile Site Optimization?

The main features of mobile seo or mobile site optimization is how well the content on a page is organized, your website pages must be responsive and a correct fit for any kind of small screen also the download speed for your mobile version site must be more than 80%.You can check the mobile version speed of your site at Google PageSpeed Insights tool, when the mobile version of site does not lose anything from the usual, and at the same time does not become overloaded, while remaining easy to download at a slow Internet speed. It’s not always possible to achieve this, so before creating a mobile version of site it’s better to think once whether it’s possible to make the site user friendly, and if in doubt, try to leave extra functionality, leaving only the necessary scripts on site. The same should be remembered when creating applications for smartphones and tablets that replace a site visit, for example, your site may be a social networking site, e-commerce site or a blog or a website.

Why Mobile SEO is considered as very much important?

Mobile SEO is very much important because it helps you reach more customers in the right place at the right time and provide them what they were in search of. Mobile traffic has now crossed the mark that of a normal traffic from a desktop PC’s! Every day, more and more people are discovering the benefits of using a smartphone. And easily the things are done just using a smartphone instead of using PC.Our whole life is dependent on these devices, it is amazing to see how quickly we became glued to our smartphones. Many people call it an extension of themselves and something without which they cannot live. To attract these kind of people, we need to focus on mobile SEO strategy as well.

Also Read: What is Content Marketing? Content Marketing Strategy 2019 for business?

What is the difference between Mobile SEO and Normal SEO?

There is a slight difference between Mobile SEO and Normal SEO strategy, but the goals are often similar. You want to reach your audience and convert it either to traffic or to income generating customers. In other words, the Normal SEO tactics also work for Mobile SEO, but in a slightly different way. Check out the three basic rules here:

1. Website Performance / Speed
2. User’s interest
3. Content is king

In case of Normal SEO, you will often pay more attention to a wider range of  audience, when it comes to Mobile SEO it is more focused on local business.

What are google signals for Mobile SEO?

Mobile SEO and its importance is very much clear as per announced by Google. Till the end of 2018, Google will give priority to mobile optimized websites. What does this mean? For the first time, Google will determine the ratings of a site based on the quality of the mobile version of the site instead of the Desktop version. The new Googlebot will scan mobile version of your site and check how it responds to the performance, responsive content, and also is the site user friendly. After everything is fine, you will get the best rating for your Mobile version of site. If you have any issues on your Mobile SEO, other sites will rank higher and your site. Even if you don’t focus on your mobile version of your site, you will still be ranked based on your mobile version site, so it’s time to take action and focus on Mobile SEO strategy for your website.

I will be sharing this kind of articles more in my coming posts.

I Hope this article was helpful to you. Please mention your comments below.

Read More: Best AMP Plugins For WordPress Themes

 

What is Digital Marketing? How it can help grow your business?

Digital marketing is a type of marketing through which we can promote our products or services with the help of some tools on internet like we can use mobile phones, we can run paid campaigns in several platforms like google ads, facebook ads, linkedin ads etc. The evolution of digital marketing since year 2000 has made an impact on businesses who use to promote their products or services online.

The investment being made on digital marketing has increased a lot from all kinds of business owners. We can reach a large amount of people online without spending more money. Such methods of promotion have become a great advantage for any business, and you can get decent profits. 

Digital marketing is not a business model and is not at all different from a basic marketing. There is a lot of confusion about what Digital marketing really is. Of course, there are people who created their business to use the Internet and make money. For them, this is a business model and the concept is based on Internet technologies.

But for most small businesses, Digital marketing is a separate communication medium that can be used to reach the target audience. It is very much necessary for businesses to build relationship with customers, know their behaviour and also gain equal amount of visibility within the sales market.

Important point for any business owner:

It may sound silly, but every business owner now a days need to have a website to start digital marketing. Before creating a website, it is necessary to select such keywords or phrases (search queries) that users will search to find your product or service offered. This can help professionals for whom digital marketing is a business model. It is important to ensure that your website is of high quality and meets the requirements of search engines.

Read More: Why Mobile SEO will play crucial role in 2019?

How digital marketing can help grow your business?

With help of applying proper digital marketing techniques businesses can generate more profit, find relevant target audience and generate great revenue. All kinds of businesses including small and medium sized companies can take the advantage of digital marketing. Digital marketing course can help you to promote your business online effectively. Although print media is present these days but it is more than expensive and not affordable for most of them.

Businesses can even make good presence in social media by improving their brand awareness. Companies performing digital marketing strategies have 2.5 times better revenue growth. Apart from this Real time marketing helps companies increase customer satisfaction, revenue, marketing efficiency. Digital marketing provides better ROI for investments.

A digital signature is a mathematical scheme for verifying the authenticity of digital messages or documents.a digital signature online is completely different. Electronic signatures aren’t encrypted and may be one thing as easy as you causation “I accept” via email to mention, your CA or fund manager.

What are the different types of digital marketing techniques?

SEO / Search Engine Optimization:

SEO is a process in which you optimize every page of your website according to google seo guidelines. Each page must have a unique information like meta tags etc. This type of optimization helps google or other search engines to know more about your website and with the help of proper keywords usage in your content you can get rankings for your website in search engines.

SEM / Search Engine Marketing / Paid Advertising:

Paid Advertising is a type of advertising in which you pay a certain amount of money to an advertiser to show up your ad to only your target audience and whenever any user clicks your ad then only you will be charged. This type of paid advertising you can do for your website in various platforms which  includes search engines like google, bing, yahoo, facebook, linkedin etc.

SMM / Social Media Marketing:

Now a days social media has become a very powerful and affordable medium for businesses who are constantly looking for potential buyers and also they can find target audience according to their need. Recent studies have shown that there is not only an increase in the target audience, but also an increase in traffic conversions from social media too. They are becoming very effective communication channels for advertising. Based on stats, we can find that, around 45% of all the internet users are already on facebook.

Content Marketing:

Content marketing these days is more popular and important aspect businesses are focusing on, because anywhere if you have heard the word “Content is King”, it one of the key aspect where users are looking more and more quality content on internet. Users now a days needs to know more information about any company, products or services.

For example if a user wants to buy any product or service he will not directly go and purchase it, Instead he will search in internet and check for all the information about product or service, reviews for it and then go for the purchase. If businesses wants to stay on top of success, then they need to invest in content marketing without any doubt.

Email Marketing:

Email Marketing is present from so many years, but still it is as effective as it was. It is one of medium through which businesses can directly communicate with its audience. Emails are very popular till today and it will be in future also. In today’s world, almost every person has his own email address or the company for which he works.

Every individual has an email and he will have access to his emails on daily basis. If businesses need to successfully work on email marketing then they need to have great content which must be informative, relative, engaging.

Mobile Marketing:

Apart from all the digital marketing techniques, mobile marketing is one of the effective techniques to follow for businesses. Now a days almost all of us have a mobile phone. The use of mobile phones have increased at a fast pace year on year. Every businesses these days must have an app related to their products or services, and also their website also must be optimized for mobiles as well, as mobile devices are driving more traffic than any other medium. Performing correct mobile marketing technique can bring more conversions and sales for any business. So Mobile Marketing is one of the important marketing technique that every business must follow.

Marketing Automation:

Marketing automation is like a tool which is an integral platform that brings together all your digital marketing activities. Without it, your campaigns will look like an confused puzzle with a crucial missing part. Marketing automation software streamlines and automates marketing tasks and workflows. Also important point is, it measures the results and ROI of your marketing campaigns that will help grow business revenue much faster.

Conclusion:

Digital marketing is an essential part of a marketing strategy for every serious business, regardless of its size and business model. So working on proper digital marketing strategies can lead to generate revenue and sales for your business.

Have you started working on digital marketing for your business? If no then this is the right time to do so.

Read More: What is SEO? How to do SEO in 2019? Complete SEO Guide 2019