What is Social Media Marketing? Best Social Media Platforms to grow your business?

Social Media Marketing is one of the medium through which users are brought to the site from various social media platforms like Facebook, Twitter, Linkedin, Pinterest, Communities, Groups, Forums, Blogs etc. Through Social Media one can get attention of consumers or buyers, but cannot gain the trust of audience it must be earned. Social media platforms are a like a modern tool for which can be used for interacting with the target audience. Now a days the audience of social networks is comparable to the audience of television channels, but it is more attentive and active. Social Media Marketing has more to do with network PR than with advertising. SMM is a direct medium to participate in communities that consists of huge amount of target audience. These mediums are very much helpful for direct interaction with the target audience.

What are the best social media platforms in 2019 to grow your business?

For working on perfect Social Media Marketing strategies we need such kind of tools to help reach our goals. Check out the list of best social media platforms in 2019 that will help grow your business and generate maximum ROI.

1. Hootsuite –

Hootsuite is a simple but powerful tool for automating social networks tasks, like it has the functionality which allows us to integrate our 3 social accounts at once in Free Version, In Premium version we can integrate multiple social accounts. This tool has more than 10 million subscribers, and provides a single dashboard to launch and manage all the social accounts tasks at one go.

Hootsuite platforms helps integrate well with social accounts of Twitter, Google+, Facebook, LinkedIn, Instagram and the rest. It also supports Google Analytics integration.

This tool provides real-time updates of all activities occurring on social sites that are linked within the tool. For example, wherever your brand is mentioned you will get to know exactly. It also helps help you find out what are the target audience intent. Hootsuite also allows you to find out what is the best time to publish posts or tweets for maximum reach to your target audience.

2) Notifier –

Notifier is a powerful, yet affordable, social listening tool that supports every major social media network (including Reddit and Twitter) as well as the entire internet.  For platforms that support it, Notifier can notify you within seconds of the keyword occurring. Many of its customers also use it as a better Google Alerts.

Notifier has also recently added sentiment analysis and is working on adding much more advanced matching that make it easy for you to narrow down ONLY the results you want.

It has a completely free no credit card trial to make it easy to get started quickly.

3) Buzzsumo –

For perfect social media marketing we also need to have best content to attract the target audience and for that we have a tool Buzzsumo.

If you want to better understanding of your social presence and come up with awesome content strategies, then BuzzSumo is the perfect tool for your needs.

Instead of guessing which content in your niche gets a lot of attention, this tool with the help of using keywords allows you to find the most popular messages in social media.

BuzzSumo is a type of research tool with a search bar where you can search for everything you want using a keyword or phrase.

4) Mention –

Mention is also one of the popular social media marketing tool which helps you know when and where in social networks your brand is mentioned. The information you can get from this tool will help you to perform competitor analysis, brand monitoring and more.

Mention tool connects you directly with your audience those who are already  discussing about your brand. This forces you to contact them and answer their questions right there. Such a high level of participation gives you new opportunities and keep your sales at the top level.

Though there are a lot of tools, Mention is best among them because it provides more accurate data and also produce more social transformations than other tools in the market.

5) Buffer –

 

Buffer is the ultimate social network tool for anyone who deals with a lot of content and want to post on social networks. This tool handles scheduling just like Hootsuite, but the best part is, They have enough analytics data and also offers the best time to publish content.

Buffer tool provides useful insights into how your strategies on social networks come up against the strategies of competitor brands. They also provide unique benefits from automation and UX perspectives adding content to it is easy especially with the browser extension. There is a panel that will help you understand what you need to complete as follows: description, image, social networks for publication and specific moments when the message will be sent.

The Buffer tool interface is very much user friendly and has only the necessary tools. Buffer tool is updated regularly to keep up with the ever-growing demands for social networks platforms.

6) Sprout Social –

If you are looking for a comprehensive set of social networking tools with many awesome features, you should try Sprout Social. You can use it to schedule your posts or tweets, monitor competitors status, track your keywords, identify your references and analyze your statistics and compare your metrics with competitors.

Sprout Social tool is best for those who need to work on social media marketing. Sprout Social tool is user friendly, affordable, and serves small businesses, agencies, and businesses. There is an option to work on a free trial version, and no credit card is required for registration.

What kind of tasks are accomplished by Social Media Marketing?

1. Brand promotion of products or services, Branding.
2. Increase Trust, Loyalty among target audience.
3. Increase PR of a company.
4. Gain attention of target audience on regular basis.

No doubt, Social Media Marketing is still an awesome promotion tool, but in today’s date its the most promising one. SMM is in demand both by large companies and market leaders, as well as by small and medium-sized businesses that use SMM to promote their business online and establish contacts with their target audience.

What is the successful Social Media Marketing strategy for any business?

• You must have a user friendly website design, also try to create blog about your business on various platforms available like blogspot, tumblr, medium.com, hubpages etc.
• Promote your blog in various platforms like facebook, twitter, linkedin, pinterest, communities, forums, blogs etc.
• Post educational and informational type of content in your niche communities and discussion sites, also respond to the comments received.
• Work on related or niche forums, interact with the users and conduct discussions or questions related to your business.
• You can also do direct advertising in niche communities based on audience interests.
• Viral Marketing: You can also make creative advertisement about your product or service and promote through youtube.
• Regularly monitor the positive and negative information, reviews about your business online and respond to the users concerns. Try to create a positive vibrations about your company.
• Overall monitoring and maintaining the company internet resources for social media marketing.

Social Media Marketing does not give instant results, but gives you a long term benefits, provided it is correctly done keeping in mind targeted audience. The main advantage of SMM is the low cost of investments compared to the bulk amount spent in various social media marketing campaigns.

 

What is Digital Marketing? How it can help grow your business?

Digital marketing is a type of marketing through which we can promote our products or services with the help of some tools on internet like we can use mobile phones, we can run paid campaigns in several platforms like google ads, facebook ads, linkedin ads etc. The evolution of digital marketing since year 2000 has made an impact on businesses who use to promote their products or services online.

The investment being made on digital marketing has increased a lot from all kinds of business owners. We can reach a large amount of people online without spending more money. Such methods of promotion have become a great advantage for any business, and you can get decent profits. 

Digital marketing is not a business model and is not at all different from a basic marketing. There is a lot of confusion about what Digital marketing really is. Of course, there are people who created their business to use the Internet and make money. For them, this is a business model and the concept is based on Internet technologies.

But for most small businesses, Digital marketing is a separate communication medium that can be used to reach the target audience. It is very much necessary for businesses to build relationship with customers, know their behaviour and also gain equal amount of visibility within the sales market.

Important point for any business owner:

It may sound silly, but every business owner now a days need to have a website to start digital marketing. Before creating a website, it is necessary to select such keywords or phrases (search queries) that users will search to find your product or service offered. This can help professionals for whom digital marketing is a business model. It is important to ensure that your website is of high quality and meets the requirements of search engines.

Read More: Why Mobile SEO will play crucial role in 2019?

How digital marketing can help grow your business?

With help of applying proper digital marketing techniques businesses can generate more profit, find relevant target audience and generate great revenue. All kinds of businesses including small and medium sized companies can take the advantage of digital marketing. Digital marketing course can help you to promote your business online effectively. Although print media is present these days but it is more than expensive and not affordable for most of them.

Businesses can even make good presence in social media by improving their brand awareness. Companies performing digital marketing strategies have 2.5 times better revenue growth. Apart from this Real time marketing helps companies increase customer satisfaction, revenue, marketing efficiency. Digital marketing provides better ROI for investments.

A digital signature is a mathematical scheme for verifying the authenticity of digital messages or documents.a digital signature online is completely different. Electronic signatures aren’t encrypted and may be one thing as easy as you causation “I accept” via email to mention, your CA or fund manager.

What are the different types of digital marketing techniques?

SEO / Search Engine Optimization:

SEO is a process in which you optimize every page of your website according to google seo guidelines. Each page must have a unique information like meta tags etc. This type of optimization helps google or other search engines to know more about your website and with the help of proper keywords usage in your content you can get rankings for your website in search engines.

SEM / Search Engine Marketing / Paid Advertising:

Paid Advertising is a type of advertising in which you pay a certain amount of money to an advertiser to show up your ad to only your target audience and whenever any user clicks your ad then only you will be charged. This type of paid advertising you can do for your website in various platforms which  includes search engines like google, bing, yahoo, facebook, linkedin etc.

SMM / Social Media Marketing:

Now a days social media has become a very powerful and affordable medium for businesses who are constantly looking for potential buyers and also they can find target audience according to their need. Recent studies have shown that there is not only an increase in the target audience, but also an increase in traffic conversions from social media too. They are becoming very effective communication channels for advertising. Based on stats, we can find that, around 45% of all the internet users are already on facebook.

Content Marketing:

Content marketing these days is more popular and important aspect businesses are focusing on, because anywhere if you have heard the word “Content is King”, it one of the key aspect where users are looking more and more quality content on internet. Users now a days needs to know more information about any company, products or services.

For example if a user wants to buy any product or service he will not directly go and purchase it, Instead he will search in internet and check for all the information about product or service, reviews for it and then go for the purchase. If businesses wants to stay on top of success, then they need to invest in content marketing without any doubt.

Email Marketing:

Email Marketing is present from so many years, but still it is as effective as it was. It is one of medium through which businesses can directly communicate with its audience. Emails are very popular till today and it will be in future also. In today’s world, almost every person has his own email address or the company for which he works.

Every individual has an email and he will have access to his emails on daily basis. If businesses need to successfully work on email marketing then they need to have great content which must be informative, relative, engaging.

Mobile Marketing:

Apart from all the digital marketing techniques, mobile marketing is one of the effective techniques to follow for businesses. Now a days almost all of us have a mobile phone. The use of mobile phones have increased at a fast pace year on year. Every businesses these days must have an app related to their products or services, and also their website also must be optimized for mobiles as well, as mobile devices are driving more traffic than any other medium. Performing correct mobile marketing technique can bring more conversions and sales for any business. So Mobile Marketing is one of the important marketing technique that every business must follow.

Marketing Automation:

Marketing automation is like a tool which is an integral platform that brings together all your digital marketing activities. Without it, your campaigns will look like an confused puzzle with a crucial missing part. Marketing automation software streamlines and automates marketing tasks and workflows. Also important point is, it measures the results and ROI of your marketing campaigns that will help grow business revenue much faster.

Conclusion:

Digital marketing is an essential part of a marketing strategy for every serious business, regardless of its size and business model. So working on proper digital marketing strategies can lead to generate revenue and sales for your business.

Have you started working on digital marketing for your business? If no then this is the right time to do so.

Read More: What is SEO? How to do SEO in 2019? Complete SEO Guide 2019