Social media can do magic for your online business is utilized properly. Before featuring the lead generation tips through social media over here it will good to understand the term “leads”.

What is called as a Lead?

Leads can be simply defined as the group of potential customers whom you have managed to impress with your effective advertising strategies and the customers start showing interest in your services, products or company. These customers share their contact information which can be used in following up them later.

Later these leads are likely to pass to the sales department for better engagement with them. For more conversions you need to approach these potential customers with tailored and effective content marketing programs.

If you are doing business online and haven’t used social media for generating leads, you are simply neglecting one of the biggest networking platforms of this era. Gone are the days when marketing firms used to make calls to their potential customers and get answered. These days’ more than 90 percent people will not even receive such calls.

Read More: What is Social Media Marketing? Best Social Media Platforms to grow your business?

Time has changed and people spend more time on social media compared to phone calls. Each and every business is utilizing this platform to reach more people, generate more leads and create better conversion chances.

Let us find out what are the Top 10 tips to generate leads from social media in 2019:

1. Facebook Resources:

Facebook is one of the biggest social networking sites and it can also help you in gaining leads online. If you are obsessed with number of likes and shares only, you are making huge mistake. Like, shares and comments aren’t going to help you much.

Although email marketing still holds first place for generating leads Facebook has also emerged as an incredible powerful lead generation tool over the years. I have listed few tips about how to use Facebook resources and grab more attention of prospective customers.

• Include newsletter sign-up page
• Hold Facebook contests
• Add sign-up CTA’s to you Facebook Cover
• Facebook Ads can do wonders
• Exclusive deals and offers

2. Poll and Surveys:

Now this is something social media can be utilized at its best. Poll and surveys helps you in establishing better relationship with your potential customers and various social media platforms will help you in reaching masses in no time.

You can directly ask your customers and get their opinions rather than assuming what they think about your products and services. You can receive the wealth of crucial information from a well performed survey. Polls and surveys can help you in getting fantastic feedbacks and reviews about your product.

This information can be used in making better roadmaps for your product’s quality, usability and credibility. It’s always necessary to work on your weaknesses and social media surveys can help you a lot in figuring the elements needed to be fixed easily.

3. Crowd Networking:

What about an online platform which can amplify your message over a huge network of social media users? It will be great no doubt. Crowd networking platforms can help you in leveraging your lead generation efforts incredibly.

If you are new to crowd networking or social media networking sources let me introduce few here. There are hundreds of platforms available but handful of them are worthy such as GuestCrew, Crowdfire etc. These sites can help you a lot in handling your multiple social media accounts in a much proper and organized way.

4. Host Webinars:

People will love to listen you rather than reading your blog’s texts. Webinars and live videos will help stabilizing more personal relations with the readers and followers.

Watching a person live is clearly not boring compared to the written content thus always make effort to add some live events in your content marketing strategies.

5. Focus More on Gated Content:

Gated contents are one of the best tools to generate leads through social media. Many of us don’t know much about gated content and many don’t even know what gated content called.

What is gated content?

A gated content is a kind of online material which can be only accessible after filling a form. These contents could be a white paper, video, content or podcast. A well gated content create more buzz and interest among the audience, customers and social media followers.

6. Become Valuable:

Be useful and problem solver for your social media followers. Doing this will boost online engagement with your audience resulting in better lead generation and more conversion.

You can provide something important for free or at low cost to your audience. Many internet marketers use this strategy in order to make better relations with their readers and customers. When they find your stuffs useful they also ask others to follow you and that’s how your reach increased.

List of the things to be provided featured below:

• Email course
• Expert interviews
• Free consultation
• Cheat sheets
• eBook
• Toolkit
• Case studies

7. Tweet Chats:

Twitter can also be used to organize live videos to your customers. Tweet chats are one of the most powerful and effective ways to interact with your audience and the best part is that the interaction will be one-on-one.

Before diving into twitter chats make sure to consider these points:

• Discover a appealing topic
• Don’t do direct selling via Twitter chats
• Keep things simple
• Ensure high quality video feed
• Do a little rehearsal

8. Geotargeted Search:

If you own a local business then geotargeted search can help you uncover appropriate leads. One of the best things of geotargeted search is that it helps you reaching the exact people.

Geotargeting can be also beneficial for large companies. With geotargeting you can search whatever type of social media posts you want to track. After tracking you can reach out those people with your offers and deals.

You can even contact them to say hello at the beginning and later proceed according to their interest. Few ways to perform successful geotargeting search mentioned below:

• Advance Twitter search
• Use Geotargeting tools
• Via Hootsuite
• Via Hootlet.com

9. Social Selling:

Social selling does not stand for selling through social media. Here social selling is all about building relationships with the prospective customers.

Creating a bond with the customers is one of the most difficult tasks. Once your audience starts listening and following it becomes easy to convert them into customers.

10. Social Media Management Tools:

With social media management tools you can generate leads in a more manageable way. If you are looking for a worthy social media management tool, there are many.

These tools help you in saving your lot of energy and resources. When you own multiple social media accounts and using these platforms for your online business it becomes necessary to have a good social media marketing tool in your pouch.

Bottom Line:

One can achieve better results with email marketing because it is still dominating the world of online business but it doesn’t mean you should ignore social media. Social media marketing can be a good alternative to email marketing if utilized well.

Read More: Five Content Marketing Trends You Need To Know In 2019

What is Social Media Marketing? Best Social Media Platforms to grow your business?

Social Media Marketing is one of the medium through which users are brought to the site from various social media platforms like Facebook, Twitter, Linkedin, Pinterest, Communities, Groups, Forums, Blogs etc. Through Social Media one can get attention of consumers or buyers, but cannot gain the trust of audience it must be earned. Social media platforms are a like a modern tool for which can be used for interacting with the target audience. Now a days the audience of social networks is comparable to the audience of television channels, but it is more attentive and active. Social Media Marketing has more to do with network PR than with advertising. SMM is a direct medium to participate in communities that consists of huge amount of target audience. These mediums are very much helpful for direct interaction with the target audience.

What are the best social media platforms in 2019 to grow your business?

For working on perfect Social Media Marketing strategies we need such kind of tools to help reach our goals. Check out the list of best social media platforms in 2019 that will help grow your business and generate maximum ROI.

1. Hootsuite –

Hootsuite is a simple but powerful tool for automating social networks tasks, like it has the functionality which allows us to integrate our 3 social accounts at once in Free Version, In Premium version we can integrate multiple social accounts. This tool has more than 10 million subscribers, and provides a single dashboard to launch and manage all the social accounts tasks at one go.

Hootsuite platforms helps integrate well with social accounts of Twitter, Google+, Facebook, LinkedIn, Instagram and the rest. It also supports Google Analytics integration.

This tool provides real-time updates of all activities occurring on social sites that are linked within the tool. For example, wherever your brand is mentioned you will get to know exactly. It also helps help you find out what are the target audience intent. Hootsuite also allows you to find out what is the best time to publish posts or tweets for maximum reach to your target audience.

2) Notifier –

Notifier is a powerful, yet affordable, social listening tool that supports every major social media network (including Reddit and Twitter) as well as the entire internet.  For platforms that support it, Notifier can notify you within seconds of the keyword occurring. Many of its customers also use it as a better Google Alerts.

Notifier has also recently added sentiment analysis and is working on adding much more advanced matching that make it easy for you to narrow down ONLY the results you want.

It has a completely free no credit card trial to make it easy to get started quickly.

3) Buzzsumo –

For perfect social media marketing we also need to have best content to attract the target audience and for that we have a tool Buzzsumo.

If you want to better understanding of your social presence and come up with awesome content strategies, then BuzzSumo is the perfect tool for your needs.

Instead of guessing which content in your niche gets a lot of attention, this tool with the help of using keywords allows you to find the most popular messages in social media.

BuzzSumo is a type of research tool with a search bar where you can search for everything you want using a keyword or phrase.

4) Mention –

Mention is also one of the popular social media marketing tool which helps you know when and where in social networks your brand is mentioned. The information you can get from this tool will help you to perform competitor analysis, brand monitoring and more.

Mention tool connects you directly with your audience those who are already  discussing about your brand. This forces you to contact them and answer their questions right there. Such a high level of participation gives you new opportunities and keep your sales at the top level.

Though there are a lot of tools, Mention is best among them because it provides more accurate data and also produce more social transformations than other tools in the market.

5) Buffer –

 

Buffer is the ultimate social network tool for anyone who deals with a lot of content and want to post on social networks. This tool handles scheduling just like Hootsuite, but the best part is, They have enough analytics data and also offers the best time to publish content.

Buffer tool provides useful insights into how your strategies on social networks come up against the strategies of competitor brands. They also provide unique benefits from automation and UX perspectives adding content to it is easy especially with the browser extension. There is a panel that will help you understand what you need to complete as follows: description, image, social networks for publication and specific moments when the message will be sent.

The Buffer tool interface is very much user friendly and has only the necessary tools. Buffer tool is updated regularly to keep up with the ever-growing demands for social networks platforms.

6) Sprout Social –

If you are looking for a comprehensive set of social networking tools with many awesome features, you should try Sprout Social. You can use it to schedule your posts or tweets, monitor competitors status, track your keywords, identify your references and analyze your statistics and compare your metrics with competitors.

Sprout Social tool is best for those who need to work on social media marketing. Sprout Social tool is user friendly, affordable, and serves small businesses, agencies, and businesses. There is an option to work on a free trial version, and no credit card is required for registration.

What kind of tasks are accomplished by Social Media Marketing?

1. Brand promotion of products or services, Branding.
2. Increase Trust, Loyalty among target audience.
3. Increase PR of a company.
4. Gain attention of target audience on regular basis.

No doubt, Social Media Marketing is still an awesome promotion tool, but in today’s date its the most promising one. SMM is in demand both by large companies and market leaders, as well as by small and medium-sized businesses that use SMM to promote their business online and establish contacts with their target audience.

What is the successful Social Media Marketing strategy for any business?

• You must have a user friendly website design, also try to create blog about your business on various platforms available like blogspot, tumblr, medium.com, hubpages etc.
• Promote your blog in various platforms like facebook, twitter, linkedin, pinterest, communities, forums, blogs etc.
• Post educational and informational type of content in your niche communities and discussion sites, also respond to the comments received.
• Work on related or niche forums, interact with the users and conduct discussions or questions related to your business.
• You can also do direct advertising in niche communities based on audience interests.
• Viral Marketing: You can also make creative advertisement about your product or service and promote through youtube.
• Regularly monitor the positive and negative information, reviews about your business online and respond to the users concerns. Try to create a positive vibrations about your company.
• Overall monitoring and maintaining the company internet resources for social media marketing.

Social Media Marketing does not give instant results, but gives you a long term benefits, provided it is correctly done keeping in mind targeted audience. The main advantage of SMM is the low cost of investments compared to the bulk amount spent in various social media marketing campaigns.