Standing out in the vast digital realm can prove to be challenging. One thing is for sure, though: Brevity is a quality that stands out and is much appreciated in the online marketing world.

What Is Brevity and Why Is It Important?

The Merriam-Webster definition of brevity is the “shortness or conciseness of expression.” It refers to the ability to present a though in an impactful yet concise way.

Observing brevity as part of an online marketing strategy targets a person’s need and preference for convenience. It considers the fact that most people today lead busy lives and have little time to spare to listening or reading lengthy articles, spiels, product descriptions, benefit lists, and more.

Aside from constantly working through hectic schedules, most people who regularly go online share that they simply do not have a long attention span. After about 10 seconds into reading something on the Internet (which may not be particularly interesting), their mind begins to wander, and they long to do something else.

Therefore, making a conscious effort to be concise is an essential solution to creating an effective marketing program, especially one that is implemented online.

Also Read: 5 Common Mistakes to avoid in Digital Marketing Strategy

How to Practice Brevity?

How do you practice brevity to communicate effectively with your target audience? Here are seven great tips to follow:

1. Use animated explainer videos –

If you have graphic designers in your company who have Adobe Photoshop training and animation technology experience, tap into their talent more. Produce animated explainer videos to showcase a new process, product, or service.

An animated explainer video usually lasts two minutes or less, which is not a long time. However, a thoughtfully produced animated explainer video can pack everything you need to say in a compelling way in that limited amount of time. Studies reveal that netizens gravitate toward videos, and the recall is always better for such content compared to text, audio, and still images.

2. Use Grammarly for written content –

For online content that needs to be read, the best practice is to keep your sentences short and sweet, even for long-form content. This can be tricky sometimes, but if you use Grammarly, you can get help in writing concise sentences.

Grammarly flags sentences that are too long. You can either chop off parts or divide a long sentence into bite-sized pieces. The bottom line here is that if you use Grammarly, you can keep your sentences short and punchy to get people to stay on your website or page.

3. Take a business letter writing course to craft better emails –

Similar to other written content, marketing emails should also be short, sweet and to the point. You can learn how to do this by taking a business letter writing course which will teach you how to put together all the information that you need to share in under 200 words.

With business letter writing, you will learn how to use power words and make sure that you are clearly getting your point across even if you are using much fewer words. Plus, it will also cover the importance of a call to action that will inform the recipient of what’s expected of him right away.

4. Use infographics more –

Infographics present the best combination of text and images. You can write shorter text and let the images that complement them communicate a complete thought. An infographics offers much shorter readable content that is therefore more consumable. Plus, you can inject a bit of humor to them to engage readers better.

5. Use Twitter for important announcements –

The nice thing about Twitter is that even if it has increased its character limit, the standard practice for many remains keeping the post within 140 characters or fewer.

Social media marketing experts say that the more you keep your tweets to 110 characters or fewer, the better. Why? A shorter tweet gives your followers room to retweet your message, which will then help spread it further and faster.

6. Link all of your social media accounts –

This is now possible with Facebook, Twitter, Instagram, Pinterest, and even Google+. By linking all of these accounts to each other, you can post your message on one and automatically display it on the different networked platforms. It’s a great way to save time and effort in getting your message to as many people as you can.

7. Write as if you’re directly talking to a person –

One of the keys to concise writing is to use the second person perspective. When people consume content online, they like to feel as if you are talking to them and not some other person. By doing this, you’ll find yourself using fewer but highly understandable words instead of flowery, poetic terms or technical jargon, which tend to confuse many.

Brevity is easy enough to learn and practice. Some courses teach it and there are advanced technologies you can use to help you uphold the rules of brevity in all aspects of your operations. The tips here should get you started. They will simplify many of your online marketing processes without compromising the impact of the message you aim to deliver.

Author Bio:

Jerrin Samuel is the Executive Director at Regional Educational Institute (REI) in Abu Dhabi. Since 1995, REI has been at the forefront of education by delivering quality corporate training courses in the UAE, helping many businesses and organizations achieve greater productivity and higher customer satisfaction levels.

 

Also Read: Why Voice Search will play crucial role in Digital Marketing 2019?

We all know the power of Internet not just as a marketing medium but as a place people all connect daily to do activities that they like or for enhancing/promoting their business. There are a number of factors which are in practice by all of us in this concern. Small businesses and startups use Internet to market their product more as compared to an established business or a huge conglomerate.

There are certain ways in which the designing and marketing part can be really important for any company, regardless of the size and nature of its business. This is the reason you need professional services like https://www.bluewhalemedia.co.uk/liverpool/web-design-liverpool/

New York City is one of the biggest marketplaces in the world with people from across the world do business with people and businesses based in this city. Companies even open their offices here in a bid to establish their business in this megapolis or cement their position further in the corporate world.

For this, online presence is also very important as there is little chance that any company can make it big on the online marketplace without a portal that is comprehensive in nature and can attract their target market well.

Even if you don’t know how to learn java or some designing tools, marketing aspects are more important here for you to consider.

Read More: How to Use WhatsApp Business for Better Productivity?

Let us Check The Importance of Web Designing and Marketing for Small Businesses:

Design and Marketing for Best Results:

For companies looking to make a mark in this concern, need to be really on song. For this, the initial task for them is all about getting a web design that can be a catalyst in their success. Many companies don’t have designers and developers that can offer them an excellent way forward in this concern.

This is where the experience of a web design company houston can help. Here you can find the full web designing companies in USA list. But there are many other things that they need to excel in. One of them is marketing online that can make a difference for them.

So, what type of marketing works, and scalable small business ideas may look to do in this concern? Let me offer you 2 aspects here which can work wonders for a company in this digital age.

1. Visual Communication:

Communicating through tried and tested techniques like email and paid media is good but you need to think out of the box here to make a mark. Just like visual thinking about a company and how it can make a killing at the marketplace, companies need to offer different image and video-based tools for giving them more chance to excel in what they are doing.

If you want to make sure your target audience know what you are trying to communicate to them, you need to be on song here. Let me give you an example here so that you can understand easily.

If you trying to sell a product just on the basis of brand value, you may think twice as for a small business it can be a double-edged sword. They need to first think about making their product a brand and then proceed further. Using different platforms and apps like Hubspot and Instagram, they can start making progress towards educating their target market.

In this way, they can use their target market to learn about their product and share it on the various social media platforms/ apps and also market it through positive word of mouth.

2. Virality of an Image or Video:

This is another way of making the full use of social media platforms and apps. You can’t imagine the exposure your product can get if your 30 second video featuring the product will go viral. Most of u think about getting the virality is all about 10 million hits or something like that. This is a huge number.

For a relatively newer product, even 500,000 hits within a week on their video is a big thing. Similarly, an image shared by 50,000 Facebook users within a day or two can weave magic for a product.

Some of my readers may be aware of the fact that online top-rated videos which may be not excellent in nature but somehow went viral. Companies offering support to you can help you make such posts and content.

Conclusion:

If you think that you are not being able to use the best strategies marketing to your advantage, you can contact a digital branding agency for best results. If you need further guidance in this concern or want some more information, then you can use the comments section below and offer your valuable feedback too.

Author Bio:

Syed Hassan started his digital journey at an early age when he was adorably cute. Since those days, Hassan showed a keen interest in digital marketing. He used to figure out ways to market his father’s business in social media. Moreover, because of that, Hassan is now a successful digital marketer. Currently affiliated with a digital agency, Hassan has a thirst of knowledge.

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